Mobile App Monetization Strategies

Monetization is critical for mobile app developers to sustain and grow their businesses. Several strategies can be employed based on the nature of the app, target audience, and business goals. A discussion with Founder Rajib Roy and Chief Business Development Officer Lee Pillay on key questions and challenges faced by Organizations and Entrepreneurs in terms of Mobile App Monetization. Here we take a deeper dive on models available and factors to consider when developing a mobile application which can generate revenues as well as secondary revenue models on a single application.

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