PropertyPulse - CRM for Real Estate
Unlimited users
Unlimited transactions
Fully customisable
Full source code
AI agents — FREE
Suite integration
Book a demo
PropertyPulse by Royex - Custom CRM for Real Estate
Agentic AI That Drives Smarter Real Estate Sales
PropertyPulse by Royex is an advanced CRM for property management powered by agentic AI that transforms traditional real estate operations into an intelligent sales and relationship engine. From lead scoring and buyer intent prediction to automated follow-ups and smart property matching, the AI continuously works behind the scenes to help agents close deals faster. It identifies high-value prospects, recommends the right properties based on customer behavior and budget, and ensures no lead is lost through timely nudges and workflow automation.
Comprehensive, Cloud-Ready Real Estate CRM Platform
PropertyPulse is a production-ready Real Estate CRM system built on ASP.NET Core 8, designed for real estate agencies, brokers, and developers managing residential and commercial property sales. The platform centralizes leads, property listings, inquiries, site visits, offers, and deal closures into a single unified system. It supports multiple sales agents with role-based dashboards, pipeline tracking from enquiry to deal closure, and a fully responsive cloud-based interface optimized for desktop and mobile.
LeadSense
Captures, enriches, and qualifies incoming leads by analyzing source, behavior, budget signals, and engagement history to automatically score lead quality and intent.
DealFlow
Manages the entire sales pipeline by tracking lead movement across stages, predicting conversion probability, and recommending next-best actions to move deals forward faster.
PropertyMatch
Matches buyers and tenants with the most relevant properties based on budget, location preference, behavior patterns, and historical interactions.
VisitSync
Automates site visit scheduling, follow-ups, and reminders while optimizing agent calendars to reduce missed appointments and improve conversion from visits.
FollowUpIQ
Intelligently triggers follow-ups via WhatsApp, email, or SMS based on lead inactivity, ensuring no potential buyer is lost due to delayed response.
PriceInsight
Analyzes market trends, competitor listings, and historical transaction data to recommend optimal pricing strategies for properties.
Lead Management
Centralized system to capture, qualify, assign, and track all real estate leads across multiple channels with full sales pipeline visibility.
Lead Capture
Automatically collects leads from website forms, WhatsApp, portals, and manual entry into a unified system.
Lead Qualification
Scores leads based on budget, intent, source, and engagement activity to prioritize high-value prospects.
Lead Assignment
Distributes leads to agents automatically or manually based on availability, region, or property type.
Lead Segmentation
Groups leads into categories such as hot, warm, and cold for better sales targeting and follow-up strategy.
Lead Tracking Pipeline
Tracks movement through stages such as New, Contacted, Site Visit, Negotiation, and Closed.
Lead Source Analytics
Analyzes performance of all lead sources to identify the most effective marketing channels.
Site Visit Management
Structured system to schedule, manage, and analyze property site visits for better conversion efficiency.
Visit Scheduling
Plan and assign site visits with time, date, agent, and client details.
Visit Tracking
Monitor completed, pending, and missed visits in real time.
Agent Allocation
Assign visits to specific agents based on availability and property expertise.
Client Feedback
Capture structured feedback from buyers after each property visit.
Visit Reminders
Automated notifications for both agents and clients before scheduled visits.
Visit Performance Analytics
Analyze conversion rates from visits to offers and closed deals.
Client Management
Centralized CRM system for managing buyers, tenants, and investors with complete interaction history.
Client Profiles
Maintain detailed client records including contact info, preferences, and purchase history.
Interaction History
Track all communication including calls, emails, WhatsApp, and meetings.
Requirement Management
Store and update client property requirements for better matching accuracy.
Client Segmentation
Segment clients by budget, intent, location preference, and behavior.
Communication Tracking
Log all agent-client communication for full transparency.
Client Lifecycle View
Track client journey from first inquiry to deal closure.
Commission & Revenue Management
Automated system for managing commissions, payouts, incentives, and revenue tracking for agents and teams.
Commission Structures
Define flexible commission rules based on property type, value, and agent role.
Payout Tracking
Track commission payouts, pending payments, and settlement history.
Revenue Breakdown
Analyze revenue per agent, team, project, or time period.
Incentive Programs
Configure bonus schemes and performance-based incentives.
Financial Reconciliation
Match deals, invoices, and commission payouts for accuracy.
Earnings Dashboard
Provide real-time visibility into agent earnings and company revenue.
Marketing & Channel Management
Multi-channel marketing system to distribute listings, track campaigns, and optimize lead generation performance.
Channel Integration
Publish properties to portals, websites, and social media platforms.
Campaign Management
Create and track marketing campaigns across multiple channels.
Featured Listings
Promote high-value properties with priority visibility.
Lead Source Tracking
Identify which marketing channels generate the highest-quality leads.
Performance Analytics
Measure ROI of campaigns and channel effectiveness.
Marketing Automation
Automate listing promotions and campaign workflows.
Reporting & Analytics
Advanced analytics system providing real-time insights into sales performance, market trends, and agent productivity.
Sales Dashboards
Visual dashboards showing leads, deals, revenue, and conversions.
Agent Performance Reports
Track individual agent productivity, conversion rates, and earnings.
Market Trend Analysis
Analyze property demand, pricing trends, and buyer behavior.
Custom Report Builder
Generate reports based on filters like date, agent, property type, and location.
Pipeline Analytics
Monitor deal progression and identify bottlenecks in the sales funnel.
Forecasting Insights
Predict future sales and revenue based on historical and live data.
Property Management
Complete system for managing real estate listings, availability, media, and property lifecycle in a structured format.
Property Listings
Create and manage detailed residential and commercial property listings with full specifications.
Availability Management
Track property status in real time as Available, Reserved, Sold, or Rented.
Property Media Library
Upload and organize images, videos, brochures, and documents for each listing.
Location Mapping
Assign geo-coordinates and map integration for accurate property location visualization.
Property Categorization
Organize properties by type, project, developer, and market segment.
Listing Visibility Control
Control whether properties are public, internal, or agent-specific.
Sales Pipeline Management
End-to-end deal tracking system that manages the entire sales journey from inquiry to final closure.
Deal Stages
Define structured stages such as Inquiry, Viewing, Offer, Negotiation, and Closed.
Deal Scoring
Assign probability scores to deals based on engagement, urgency, and buyer behavior.
Revenue Forecasting
Predict future revenue based on active pipeline and conversion likelihood.
Deal History Tracking
Maintain complete history of all deals including won, lost, and in-progress.
Negotiation Tracking
Track offer revisions, counteroffers, and negotiation progress.
Sales Performance View
Provide real-time visibility into pipeline health and deal progression.
Who is Property Pulse for?
Real Estate Agencies
PropertyPulse is designed for real estate agencies that manage multiple agents, listings, and leads, providing a centralized system to track enquiries, manage pipelines, and close deals faster with full visibility across the sales process. It helps standardize operations across teams so every lead is tracked and no opportunity is lost. Agencies can also monitor agent performance, campaign effectiveness, and overall sales output in real time through this CRM for property management.
Property Developers
It is ideal for developers who need to manage project inventories, unit sales, buyer interactions, and payment progress while maintaining structured control over leads, bookings, and revenue forecasting. PropertyPulse ensures every unit is tracked from availability to final sale with complete transparency. Developers can also forecast revenue accurately and manage phased project sales efficiently.
Real Estate Brokers & Agents
PropertyPulse is built for individual brokers and sales agents who need a streamlined CRM to manage leads, schedule site visits, track client requirements, and improve conversion rates through organized follow-ups. It reduces manual tracking and ensures agents never miss a follow-up or opportunity. Agents can prioritize hot leads and focus on closing deals faster with structured workflows.
Property Investment Firms
Frequently Asked Questions
PropertyPulse is a real estate CRM system designed to manage leads, properties, site visits, deals, and client relationships in one unified platform. It helps real estate businesses streamline sales operations and improve conversion rates through structured workflows and automation.
Yes, PropertyPulse includes a complete lead management system that captures, qualifies, assigns, and tracks leads through a structured sales pipeline. It ensures no inquiry is missed and every lead is properly followed up.
Yes, PropertyPulse provides a full sales pipeline that tracks deals from inquiry to closure. It includes stages such as site visit, negotiation, offer, and final sale with probability scoring and revenue forecasting.
Yes, PropertyPulse includes a commission and revenue management module that tracks agent earnings, payout status, incentives, and overall sales performance in real time.
PropertyPulse is built for real estate agencies, property developers, brokers, and investment firms. It supports both small teams and large organizations managing multiple projects, agents, and property portfolios.
Yes, the system allows you to create and manage detailed property listings with images, specifications, availability status, and location mapping. Properties can be categorized and controlled based on visibility settings.
Yes, agents can schedule site visits, assign clients, track attendance, and collect feedback. The system also sends automated reminders to improve attendance and conversion rates.
Yes, the system provides dashboards and reports for sales performance, agent productivity, market trends, pipeline health, and revenue forecasting, helping businesses make data-driven decisions.
Do you want to see a demo?
Just fix a time with us and we will be happy to show you the demo
YES,I WANT TOBlogs & news
Cost to Develop a Quick Commerce App Like Noon Minutes in Dubai
In Dubai, where convenience and speed play a significant role in consumer purchasing behavior, quick commerce platforms are experiencing tremendous g...
Know More
Cost to Develop a Digital Payments App Like Ziina in Dubai
Apps like Ziina have simplified peer-to-peer payments by offering instant money transfers, payment requests, QR code transactions, and seamless finan...
Know More
Cost to Develop a Digital Wallet App Like PayBy in Dubai
Apps like PayBy have gained significant popularity by offering secure, convenient, and fast payment experiences for consumers and businesses alike. T...
Know More
Cost to Develop a Classroom Communication App Like ClassDojo in Dubai
In Dubai and across the UAE, schools are rapidly adopting digital learning solutions as part of broader smart education initiatives. Apps like ClassD...
Know More
Cost to Develop a Digital Learning Portfolio App Like Seesaw in Dubai
Educational institutions now seek platforms that go beyond traditional classroom management by enabling creativity, communication, and continuous lea...
Know More