Transforming the Retail Experience for Union Coop
About the Client
Union Coop is the largest consumer cooperative in the UAE, operating multiple hypermarkets and branches across Dubai. With an increasing demand for convenient, mobile-first retail experiences, Union Coop aimed to build a comprehensive eCommerce mobile app that could offer seamless product browsing, personalized promotions, and fast, reliable delivery options for customers across the UAE. Their objective was to digitize the in-store experience while maintaining the trust, quality, and service standards that customers associate with Union Coop.
Project Goals & Objectives
- Build an intuitive, mobile-first shopping app for Android and iOS
- Enable multi-language support (Arabic & English)
- Integrate real-time inventory from multiple branches
- Offer flexible delivery options and in-store pickup
- Enable offers, loyalty programs, and targeted notifications
- Support payment via credit card, Apple Pay, Samsung Pay, and Union Coop Wallet
- Provide an admin backend for order and promotion management
Challenges Faced
- High SKU count required advanced filtering and fast search performance
- Needed seamless integration with Union Coop’s ERP and POS systems
- Required optimized delivery slot management based on zone and demand
- Real-time sync across warehouses and branches for inventory visibility
- Loyalty program integration with points redemption at checkout
Our Solution
Royex Technologies developed a custom shopping app with a powerful backend, real-time product management, and deep integrations with Union Coop’s internal systems. The app was designed to reflect Union Coop’s brand while providing a fast, personalized user experience.
We implemented advanced search, smart filtering, wishlists, real-time offers, and location-based delivery options. The app also integrated loyalty points and allowed customers to save their preferences for quicker future orders. A backend dashboard gave Union Coop’s team full control over product listings, promotions, orders, and user behavior analytics.
Technology Stack Used
- Mobile App: Flutter (iOS & Android)
- Backend: ASP.NET Core
- Database: Microsoft SQL Server
- ERP Integration: Custom middleware with Union Coop’s ERP
- Payment Integration: Telr, Apple Pay, Samsung Pay
- Loyalty Program: API-based points engine
- Notifications: Firebase Cloud Messaging
- Hosting: Microsoft Azure
Union Coop Gallery
Key Features Delivered
🔹 Customer Features
- Real-time inventory & product availability
- Advanced filtering & search with category auto-suggestions
- Smart offers & flash sales
- Multi-address delivery options with scheduled slots
- Cart reminders & abandoned cart recovery
- Loyalty points tracking & redemption
- Multilingual interface (Arabic/English)
🔹 Admin & Operational Features
- Inventory sync with ERP/POS
- Offer creation and flash sale scheduling
- Order management with real-time status updates
- User analytics, top-selling reports, and region-wise traffic tracking
- Role-based access control for staff
Results & Impact
- Over 100,000+ app downloads within the first few months
- 30% increase in mobile orders post-launch
- 80% repeat customer rate through loyalty feature
- Reduced order fulfillment time with ERP syncing
- Positive feedback from customers on app speed and usability