Elevating the FIFA World Cup™ Fan Experience with Coca-Cola Fan Festival Riyadh
About the Client
Coca-Cola, one of the world’s most iconic brands, collaborated with FIFA to host the FIFA Fan Festival™ in Riyadh, Saudi Arabia, during the FIFA World Cup 2022™. This large-scale event attracted thousands of football fans and VIP guests, offering immersive experiences, live screenings, performances, and branded activations. To ensure smooth operations, Coca-Cola required a comprehensive event management platform to handle ticketing, access control, live reporting, guest communication, and operational coordination at scale.
Project Goals & Objectives
- Build a centralized event management system to manage attendees, tickets, and access
- Enable real-time QR-based ticket scanning for general and VIP guests
- Provide mobile ticket generation, validation, and badge printing
- Design a backend admin panel with full event monitoring and guest management
- Integrate automated emails, alerts, and communication workflows
- Enable onsite ticket issuance and support offline access validation
- Ensure real-time analytics and dashboards for operational oversight
Challenges Faced
- High-volume attendance with varied access permissions (general, VIP, VVIP, press)
- Need for real-time tracking and badge printing at multiple entry points
- Internet connectivity issues at the event site required offline scanning support
- Rapid turnaround required due to tight World Cup event timelines
- Security clearance required automated and manual override systems
Our Solution
Royex Technologies delivered a full-suite event management platform customized for the Coca-Cola FIFA Fan Festival. Our system enabled seamless guest registration, ticket generation, QR-based scanning, live monitoring, and badge printing.
We built a robust backend admin panel to manage all operations—ticket creation, guest categorization, zone access, entry logs, and performance tracking. With both online and offline syncing capabilities, the solution ensured uninterrupted operations even in connectivity-challenged zones. We also deployed trained support staff on-site for scanning devices, printer setup, and real-time technical assistance throughout the event.
Technology Stack Used
- Frontend: React.js
- Backend: ASP.NET Core
- Database: Microsoft SQL Server
- Mobile App for Scanning: Flutter
- QR Validation API: Custom-built
- Authentication: OAuth2, Role-Based Access
- Badge Printing: Zebra Printer Integration
- Email Automation: SendGrid
- Hosting: Microsoft Azure
- Reporting & Analytics: Power BI
Platform Gallery
Key Features Delivered
🔹 Ticketing & Access Control
- QR-based ticket generation & real-time scanning
- Category-based guest passes (VIP, Media, General, Staff)
- Offline scanning support for remote zones
- Custom badge printing with dynamic guest data
🔹 Admin Panel
- Real-time dashboards and check-in logs
- Ticket re-issuance and manual overrides
- Event-wide access permission controls
- CSV imports for bulk guest uploads
🔹 Communication & Reporting
- Automated email confirmations & reminders
- Entry/exit time logs per guest
- Live attendance statistics
- Zone-specific traffic monitoring
Results & Impact
- Over 15,000+ tickets generated and managed successfully
- 100% uptime and zero disruptions during peak crowd periods
- Real-time reporting enabled better crowd control and guest experience
- Positive feedback from Coca-Cola team and FIFA event organizers
- Reusable platform framework now deployed for future events across the region