Towfir is a fast-growing digital retail brand in the UAE, offering daily essentials, groceries, and household items at competitive prices. With a mission to provide value-driven shopping through convenience and personalization, Towfir wanted to develop a user-friendly mobile shopping app that could support personalized offers, loyalty rewards, and fast delivery across the UAE. The goal was to enhance customer engagement while supporting operational efficiency and scalability.
Royex built a cross-platform mobile app that delivered both speed and visual engagement. Built using Flutter for iOS and Android, the app supported personalized product displays, smart search, and one-tap reorders. A custom-built backend allowed Towfir’s marketing team to create flash sales, coupons, and personalized offers on the fly. We integrated payment gateways, delivery APIs, and customer support chat into one seamless flow. Wallet and referral systems were added to enhance retention and viral growth.
🔹 Customer App
🔹 Admin Panel