Elevating E-commerce: A Mobile App Case Study
About the Client
Towfir is a fast-growing digital retail brand in the UAE, offering daily essentials, groceries, and household items at competitive prices. With a mission to provide value-driven shopping through convenience and personalization, Towfir wanted to develop a user-friendly mobile shopping app that could support personalized offers, loyalty rewards, and fast delivery across the UAE. The goal was to enhance customer engagement while supporting operational efficiency and scalability.
Project Title
- Build a mobile-first eCommerce platform (iOS and Android)
- Support personalized promotions and daily deals
- Enable wallet integration, referral rewards, and loyalty points
- Streamline checkout with card, wallet, and cash options
- Real-time order tracking and customer notifications
- Multilingual support with Arabic and English
- Backend for inventory, campaign, and delivery management
Challenges Faced
- Required real-time sync between warehouse stock and app
- Needed dynamic deal and discount engine with timers
- High volume expected during promotional campaigns
- Delivery logic needed customization per location and order size
- Time-sensitive go-to-market due to seasonal launch plans
Our Solution
Royex built a cross-platform mobile app that delivered both speed and visual engagement. Built using Flutter for iOS and Android, the app supported personalized product displays, smart search, and one-tap reorders. A custom-built backend allowed Towfir’s marketing team to create flash sales, coupons, and personalized offers on the fly. We integrated payment gateways, delivery APIs, and customer support chat into one seamless flow. Wallet and referral systems were added to enhance retention and viral growth.
Technology Stack Used
- Mobile App: Flutter (iOS & Android)
- Backend: ASP.NET Core
- Database: SQL Server
- Payments: PayTabs, Apple Pay, COD
- Notifications: Firebase Push
- Delivery API: Local UAE couriers
- Hosting: Azure Cloud
- Security: OAuth2, SSL, role-based access
towfir Gallery
Key Features Delivered
🔹 Customer App
- Real-time deals and promo notifications
- Wishlist, repeat order, and wallet system
- Arabic and English interface toggle
- Instant checkout and order tracking
- Loyalty program with points & referrals
🔹 Admin Panel
- Inventory and stock alert system
- Campaign and deal scheduler
- Analytics dashboard for orders and users
- User segmentation and targeting
- Push message & promo banner management
Results & Impact
- 12,000+ app downloads within the first 2 months
- 4.6★ average user rating for app performance and usability
- Over 7,500 orders processed in the first 6 weeks
- 35% of orders placed using referral or loyalty rewards
- Strong repeat usage due to targeted daily deals and wallet system