Tahtaj: Transforming Marketplace Dynamics
About the Client
Tahtaj is an innovative eCommerce startup based in the UAE that offers a curated shopping experience for lifestyle products, fashion, and daily essentials. Their mission is to provide a seamless, fast, and intelligent platform for customers to shop online through a mobile app and website that reflects premium brand positioning and tech-forward convenience.
The client needed a full-fledged digital commerce solution that could support rich product discovery, smart search, order management, and real-time analytics for both web and mobile users.
Project Goals & Objectives
- Build a feature-rich, responsive website and mobile app for iOS and Android
- Design a modern, clean UI/UX reflecting a premium shopping experience
- Support multi-category product browsing with dynamic filters and smart recommendations
- Enable real-time inventory management, order tracking, and delivery integrations
- Include secure online payment and promotional tools (discounts, coupons, etc.)
- Integrate analytics and marketing tools for performance tracking
- Create an easy-to-manage backend for product uploads, promotions, and reporting
Challenges Faced
- Tight go-to-market timeline aligned with a regional product launch
- Needed a unified experience across website and mobile app
- High demand for speed optimization due to mobile-first users
- Dynamic inventory and logistics syncing required API integration with fulfillment partners
- Managing large image assets while ensuring fast load times
Our Solution
Royex Technologies developed a unified Flutter-based mobile app (Android & iOS) and a custom eCommerce website using ASP.NET Core for backend operations. The project emphasized a seamless omnichannel shopping experience—making it easy for customers to transition between web and mobile.
We built a robust admin panel allowing the Tahtaj team to manage products, prices, stock, and offers in real-time. We also integrated delivery APIs, multi-currency pricing, and analytics tools. A smart search engine and category-level filters helped users discover products quickly. All systems were hosted on scalable cloud infrastructure.
Technology Stack Used
- Mobile App: Flutter (Android & iOS)
- Website Frontend: ReactJS
- Backend: ASP.NET Core
- Database: Microsoft SQL Server
- Hosting: Microsoft Azur
- Payment Gateway: Telr / Stripe / PayTabs
- Delivery API: Quiqup / Aramex
- Analytics: Google Analytics, Meta Pixel
- Security: SSL, OAuth2, OTP login
Tahtaj Gallery
Key Features Delivered
🔹 Customer Features (App & Website)
- Multi-category product browsing with dynamic filters
- Smart product search and trending suggestions
- Cart, wishlist, and instant checkout
- Coupon engine, flash deals, and promotions
- Secure payment gateway with order confirmation
- Order tracking and delivery ETA
- Day/Night mode toggle for better accessibility
🔹 Admin Features
- Product and category management
- Promotions, offers, and coupon controls
- Order & inventory tracking
- Role-based user management
- Real-time reports and performance dashboards
🔹 Logistics & Marketing Integration
- Real-time delivery API sync
- SEO-friendly URLs and structured data
- Integration with Google & Facebook Ads
- Push notification engine for mobile users
Results & Impact
- Launched successfully within 8 weeks
- 5,000+ orders processed in the first quarter
- 3.5x increase in user engagement across platforms
- 4.8★ rating for mobile app usability
- Enabled flexible campaign launches via backend panel