Revolutionizing Convenience and Sustainability with NOA Market
About the Client
NOA Market is a modern, fast-growing grocery and essentials brand in the UAE, offering a wide selection of fresh produce, household goods, and personal care items. With growing customer demand for fast delivery and digital convenience, NOA partnered with Royex to create a user-friendly mobile shopping app that supports real-time inventory, quick checkout, and efficient order delivery across Dubai. Their goal was to combine the trust of local retail with the speed and ease of digital shopping.
Project Goals & Objectives
- Build a mobile shopping app for Android and iOS
- Enable real-time catalog browsing and seamless checkout
- Implement delivery slot scheduling and multi-address support
- Integrate payment gateways including card, wallet, and cash
- Allow promotions, coupons, and first-time user discounts
- Backend panel for product and order management
- Multilingual support (Arabic & English)
Challenges Faced
- Needed real-time sync with multiple warehouses
- High SKU count demanded fast search and filtering
- Required flexible delivery zones with time slot control
- Integration with local payment and logistics APIs
- Needed to launch within a strict 8-week timeline
Our Solution
Royex Technologies built a custom shopping app optimized for mobile convenience and speed. The frontend was designed with an intuitive UI for browsing, filtering, and one-tap reordering. The backend allowed NOA’s staff to manage inventory, set delivery parameters, and launch promotions with ease. We added multi-language support, wallet integration, smart push notifications, and geo-fencing for delivery areas. The system also supported loyalty points and order history for frequent buyers.
Technology Stack Used
- Mobile App: Flutter (iOS & Android)
- Backend: ASP.NET Core
- Database: SQL Server
- Payment Integration: PayTabs, Apple Pay, COD
- Notifications: Firebase
- Hosting: Microsoft Azure
- Security: OAuth2, SSL
NOA Gallery
Key Features Delivered
🔹 Customer App
- Real-time product catalog & search
- Add to cart, reorder, wishlist
- Delivery time slots & multiple addresses
- Coupon and promo code integration
- Order tracking and push updates
- Arabic & English language toggle
🔹 Admin Panel
- Product & category management
- Stock alerts & order control
- Discount setup and campaign planning
- Delivery zone and fee configuration
- User analytics and reporting tools
Results & Impact
- App launched on time with 1000+ downloads in the first month
- 25% increase in repeat purchases through app-exclusive offers
- Significant reduction in manual order errors
- Real-time visibility across warehouses improved fulfillment
- Highly rated for speed and ease-of-use by customers