NaosCare: Transforming the Beauty Product Industry
About the Client
Naoscare is a premium skincare and wellness brand offering a curated range of dermatologically tested products across the UAE. As their customer base expanded beyond physical outlets and social platforms, Naoscare aimed to launch a feature-rich, conversion-focused eCommerce platform that would deliver a luxurious digital shopping experience aligned with their brand identity.
Project Goals & Objectives
- Build a responsive, SEO-optimized eCommerce website for skincare products
- Ensure seamless product browsing, checkout, and user account management
- Enable support for both English and Arabic (RTL) audiences
- Integrate popular UAE payment gateways and delivery services
- Incorporate promotions, coupon engines, and upsell features
- Allow backend product and inventory control by Naoscare’s internal team
Challenges Faced
- Required elegant design that matched the luxury skincare positioning
- Needed fast go-to-market timeline to align with campaign launches
- Strong emphasis on mobile performance and visual storytelling
- Integration with multiple warehouses and live delivery tracking
- Client needed full CMS control without relying on external developers
Our Solution
Royex designed and developed a custom eCommerce platform that reflects Naoscare’s premium branding while prioritizing conversion and user experience. The site features smart filtering, product highlights, and skin-type-specific product grouping to make discovery easier.
We implemented a backend panel tailored to Naoscare’s operations—allowing product uploads, stock management, and promotional campaign creation. The site supports real-time shipping rate calculations, multi-currency options, and a fully localized experience with Arabic-English toggle.
Technology Stack Used
- Frontend: Flutter Web
- Backend: ASP.NET Core
- Database: SQL Server
- CMS: Custom admin panel
- Payment Gateways: Telr, PayTabs
- Shipping APIs: Quiqup, Aramex
- Hosting: Microsoft Azure
- Security: SSL encryption, OAuth2, firewall rules
- Analytics & Marketing: Google Analytics, Meta Pixel, Hotjar
Naoscare Gallery
Key Features Delivered
🔹 Customer-Facing Features
- Skin-type filter and skincare routine builder
- Arabic and English language toggle
- Wishlist, smart cart, and upsell prompts
- Live order tracking and account history
🔹 Admin Features
- Full product and category CMS
- Promo engine with coupon scheduling
- Inventory and order management
- Abandoned cart reports and follow-ups
🔹 Logistics & Integrations
- Shipping integration with real-time rate fetch
- Payment flexibility: card, mobile wallet, COD
- WhatsApp for Business and customer support integration
🔹 Marketing & SEO Tools
- Optimized for mobile-first indexing
- SEO meta manager and URL editor
- Blog section for skincare content strategy
- Ad pixel and email campaign integrations
Results & Impact
- Site launched in time for major campaign with 3.1x conversion increase
- 40% of purchases via mobile thanks to optimized UX
- Over 1,200 orders processed in the first 60 days post-launch
- Customer support and returns streamlined via WhatsApp & tracking
- Significant growth in repeat customers through loyalty coupons