Linkify: Revolutionizing Wholesale E-commerce on Mobile.
About the Client
Linkify is a rising lifestyle and accessories brand in the UAE offering curated fashion, electronics, and home essentials. Known for its influencer-driven product line and rapid product turnover, Linkify wanted to deliver a seamless shopping experience through a dedicated mobile app optimized for speed, design, and conversions. The app had to match the brand’s modern aesthetic and support a mobile-first audience across the GCC.
Project Goals & Objectives
- Build a high-performance eCommerce mobile app for Android and iOS
- Ensure smooth navigation, fast checkout, and real-time updates
- Integrate multiple payment gateways and local shipping providers
- Support English and Arabic languages
- Include promotional tools like flash sales, coupon codes, and influencer links
- Enable product recommendations, wishlists, and social sharing features
- Provide a scalable backend to handle large SKUs and peak traffic
Challenges Faced
- Client required quick go-to-market to align with promotional events
- Needed a seamless integration between mobile, backend, and inventory systems
- High focus on UX design to reflect a youthful, trendy brand identity
- Needed dynamic promotional management without developer intervention
- Demand for custom influencer code tracking and referral system
Our Solution
Royex Technologies developed a cross-platform Flutter mobile app backed by a robust .NET backend with full admin control. We crafted a stylish UI aligned with the Linkify brand, with user journeys optimized for mobile shoppers—from discovery to checkout.
We implemented AI-powered product suggestions, dynamic coupon creation, multi-address shipping, and influencer referral logic. The admin panel allows real-time management of orders, promotions, stock, and featured campaigns—empowering the team to run seasonal sales independently.
Technology Stack Used
- Mobile Framework: Flutter (Android & iOS)
- Backend: ASP.NET Core
- Database: SQL Server
- Payment Gateways: Telr, PayTabs, Stripe
- Shipping Integration: Quiqup, Aramex
- Hosting: Microsoft Azure
- Security: SSL, 2FA, role-based access
- Analytics & CRM: Google Analytics, Meta Pixel, Firebase
Key Features Delivered
🔹 Customer-Facing Features
- Multi-language support (English/Arabic)
- Smart product discovery with filters and search
- Wishlist, flash sales, and limited-time offers
- Easy checkout with saved addresses & multiple payment options
- Social login and one-click sharing
🔹 Admin Features
- Inventory, orders, and return management
- Create & schedule flash sales, discount codes
- Influencer code and referral tracking dashboard
- In-app notification & announcement manager
🔹 Marketing & Loyalty Tools
- Personalized recommendations based on behavior
- Abandoned cart follow-ups
- Loyalty point integration (if enabled)
- Deep linking support for influencer campaigns
Results & Impact
- Over 15,000 app installs within the first 2 months
- 3.4x increase in conversion rate compared to previous web-only experience
- Improved product discovery and 40% reduction in cart abandonment
- Successful influencer campaign tracking with high conversion from referral codes
- Strong customer retention due to loyalty program integration