Dealzin – Scalable eCommerce Platform for Value-Focused Shoppers
About the Client
Dealzin is a UAE-based shopping platform that focuses on curated deals and offers across a wide range of product categories, from electronics and fashion to home goods and wellness. The brand targets price-conscious consumers who want premium products at competitive prices. As part of their growth strategy, Dealzin aimed to establish a mobile-first, scalable eCommerce website that delivers a fast, intuitive shopping experience for users across the UAE and beyond.
Project Goals & Objectives
- Launch a fully responsive eCommerce platform with mobile-first UX
- Support multilingual browsing and right-to-left compatibility
- Enable seamless product filtering, search, and navigation
- Integrate local payment gateways like Telr and Cash on Delivery
- Ensure fast performance and secure checkout during high-traffic sales
- Implement promotion tools like flash sales, coupons, and loyalty offers
- Build a backend that allows the team to manage inventory and pricing easily
Challenges Faced
- Needed a custom product catalog with real-time deal updates
- Tight deadline to go live before the holiday shopping season
- Required mobile app consistency and backend sync
- Emphasis on user retention through gamified rewards and referral tracking
- Integration with third-party vendors for logistics and warehousing
Our Solution
Royex Technologies designed and developed a robust, scalable eCommerce platform tailored to Dealzin’s vision. The website was developed with a modular architecture to support real-time offers, dynamic pricing, and intuitive navigation.
We used Flutter for a unified front-end experience across mobile and web, backed by ASP.NET Core and a secure SQL Server database. Built-in loyalty systems, coupon engines, and regionalized payment support helped Dealzin deliver a competitive advantage.
Technology Stack Used
- Frontend: Flutter Web & Mobile
- Backend: ASP.NET Core
- Database: Microsoft SQL Server
- Payment Gateway: Telr, Cash on Delivery
- Hosting: Azure Cloud
- Shipping Integration: Aramex, Custom APIs
- Security: SSL, 2FA, OAuth2
- CDN: Cloudflare
- Analytics: GA4, Hotjar, Meta Pixel
DealzIn Gallery
Key Features Delivered
🔹 Customer Features
- Time-based flash sales and countdowns
- Clean UI with smart search and filtering
- Wishlist, one-tap checkout, and product bundles
- Multilingual (Arabic/English) toggle
- Coupon and cashback system
- In-app notifications and referral links
🔹 Admin Features
- Dynamic product management and pricing
- Flash sale scheduler
- Customizable banners and popups
- Role-based user access
- Order and return management system
🔹 Integrations
- Real-time stock updates from third-party suppliers
- Region-specific shipping rates via Aramex
- Multiple payment options including COD
🔹 Marketing Tools
- Loyalty & rewards module
- Abandoned cart recovery
- Integrated blog and SEO manager
- Google & Facebook ad tracking
Results & Impact
- Launched on time, just before Q4 sales peak
- 3.1x increase in traffic within 60 days
- Over 10,000 product SKUs onboarded
- 2,200+ completed orders in first 30 days
- 40% returning user rate by week 6
- Average site speed < 2.2s on mobile