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How to Turn your Website into a great Marketing Tool
10 Jul 2017

How to Turn your Website into a great Marketing Tool

Technology is shrinking physical distances around the globe, but that’s not the news!
HubSpot told us that 78% internet users search for products and services to buy online. That’seven not the news! Global internet users are rapidly growing and reached 3 billion, but again that’s also not the news! A website is a potential marketing tool for your business. Yes, this is the news.

A website is considered as a virtual equivalent of a physical company. The primary objective of a website is to inform and influence targeted audiences to make a purchase of a product or service whereas secondary objective is to create a strong market presence in the digital world. The website is an online selling platform where relatively less time and resources are required to boost the sales and revenue of your organization.

             Marketing is the contest for people attraction!

The sole purpose of marketing is to create brand awareness. A website as an important marketing tool is playing a significant role in enhancing your market position. A strong and purposefully built website not only acts as a sales person or brand ambassador but it genuinely connects you with your audiences. Engaging content, mobile responsive layout, intelligent analytics and personalization are some of the core characteristics of your website which can help you to stand out of the crowd.

It is worth mentioning that you can transform your website into a powerful marketing tool which will help you to drive sales online and offline. The process seems interesting and exciting, but it requires a huge amount of time, dedication, efforts, and resources. This blog is particularly designed for you to reduce the complexity of transformation process. I have compiled several few tips which can help you to turn your site into a marketing powerhouse.

Appealing Images

Have you ever noticed why food restaurants always use catchy and mouthwatering images? Not just because of 65%, people are visual learners and 90% information which is coming to the brain is visual. They are using images because presentation with visual aid is 43% more persuasive. Same is true in the case of website marketing.

The website is an important marketing tool. It is important to embark on a content marketing campaign by using visual content to stimulate online growth and engagement. Text base content is always going to be an integral part of marketing, but in the digital era, you have to set yourself apart and understand that visual content is playing a pivotal role.

The image is a powerful element on your site. It is an effective call to action. As perfect alternative to text images convey the information. If leveraged right they can add great functionality to your business. Images draw attention, give credibility and visualise the product, concept or message.

Therefore it is important for you to choose high quality, unique and most relevant images. When choosing images for your website just keep in mind that it should have to provoke customer actions and emotions. Images enhance the aesthetic of your website, help you to significantly increase conversion rates and add value to your brand.

Make your online presence attractive by making the use of most appealing and eye-catchy images on your website.

Build Customer Trust

Marketing is not all about selling products it is more about building a relationship of confidence and trust with customers.There are a lot of shady characters and websites online. Therefore it is important particularly for business owners with a web presence to pay special attention on building customer trust. They have to focus on enhancing the reputation of online business in the digital world. Nothing can promote your business like trust. In order to make your website a powerful marketing machine, it is critical for you to build trust among your customers. A Loyal customer with trust on your brand will endorse or recommend your brand to their friends and family members. But the problem arise how to build trust on your website, products and services?


Little things can do wonder. Every big thing often has small beginnings. In order to enhance the quality and credibility of your website all you have to do is to focus on product images, banners, product details, contact information and CTA. Mentioned customer reviews on your site. Provide online support to clients and ask them to leave a comment for feedback. If you are working with top influencers, celebrity or highly reputed customer then it would be highly effective for you to mention their reviews on your website.

“The next wave of the Web is going to be user-generated content.” – John Doerr, Venture Capitalist.

Do you have users contributing to your content creation effort? If yes then you are definitely going to win the competition in the digital market. Testimonials and user-generated content play a significant role in building trust among your customers. Today brands are leveraging user generated content and testimonials to increase customer engagement by personalizing their experience with the brand. Sharing a customer story on your website is an effective and convincing method for developing trust and credibility. Think innovatively and wisely to boost website credibility and win the blind trust of your audiences.

Shareable Content

Do you want to set your website apart from masses? Do you want to be a dominant player in digital marketing industry? If yes then you should have to believe that content in King. Content is a single most important thing on the website which allows you to tell your customer who you are and what you stand for, what your business is and how you are going to operate the services and products you offer. The more and more you focus on content, the more you will sell. Content allow you to appeal your human visitors as well as search engine spiders.

Get you customer coming back to the website again and again and increase their stickiness by creating a content rich site. We cannot deny the integration social media and its impact on our lives. Therefore, it is important to create engaging, share-worthy content with the integration of social media button on your website. Content is the primary indicator of success for your website, and all the other components provide secondary support. Good content allows you to deliver the right message and create a place in hearts and minds of your customers. Share the content with information which is relevant to the business and interest of the customers. Great responsive website design with a couple of effective taglines will enhance the effectiveness of your site.

In order to boost website marketing goals use your blogging platform to share your brand story, customer stories and user-generated content. Enhance the conversations with your customer and online visibility by creating a reliable and relevant content. A content rich site is search engine friendly and enables you to personalise your brand. Use content for call to action and create explosive results.

Translate Your Website into Different Languages

Getting your product in front of billions of people is worth investment.

Globalization and emergence of technology have eliminated the geographic distances than ever before. Connecting with global audiences is just a matter of few clicks. In order to compete effectively in the international market, it is important for you to localize your site. According to Nelson Mandela, if you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language that goes top his heart.

if you are designing a website, it is important for you to think about making it more appealing to international clients and consider localization from the beginning. Localization is not just a buzzword it is a necessity. Why is it important to localize your website? The simplest answer to this question is that because it is a world wide web and you have to reach to wider audiences. A survey conducted by an independent search firm, Common Sense Advisory, suggested that 72% consumers search websites in their own languages and 90% prefer to search a website in their native languages when available. Only 27% internet users speak English as their mother tongue. Therefore it would be beneficial to localise location and language icon on your website. Visitors on your site would be able to quickly select their geographical locations and language which they want to read.

Make your website reaches out to a wider audience and serves as a powerful marketing machine. In order make this happen it is important for you to translate your website into more than one language. Your brand voice and the message would not be heard by the wider audience in the internal market if it is in one language and it would decrease traffic on your site and reduce the conversion rates as well. Resonate with your target audience and increase conversion and qualify leads by localizing your website in the global digital market.

Use authentic sources of translation and correctly convey your brand voice and message to your targeted audience. Other than the language it is also important for you to keep in mind the regional and cultural consideration of your target market. Say thanks to digital media, proud to be a part of the global community and celebrate it.

Summing up

With a great sense of determination and sustaining efforts let your website do wonders! Try all of these tweaks and make your site more efficient than it is.If the above-mentioned methods are not working well then make some necessary changes in it. Do what it takes to be successful because your website is a lead generation tool or a powerful marketing machine.

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