E-Book : How to Generate Leads by Enhancing User Experience

How to Generate More Leads From Your Website by Enhancing User Experience (UX)

So you have created a website to sell your products/services. And as a website owner, you have done everything to drive traffic into your website. This includes marketing in the right channels, creating top content, optimizing your website through SEO, and all of these combined makes your site a traffic magnet. But the problem lies when the traffic doesn't get converted in to leads. They visit your website, access the content, and even share it, but they don't sign up for the product or the service that you offer. Why do you think this happens?

More often than not, the user experience of the website has a role to play here. It's how users interact when they visit your website. The experience has to be useful, usable, desirable, accessible, credible, and valuable. Hence UX plays a major role in lead generation. If the user experience is positive, the leads will roll in. We will attempt to clear these concepts in our eBook.

In this eBook, you will first learn about leads. What leads are, the difference between marketing and sales leads, and the ways you can distinguish between good and bad leads. You will also learn about the visitor's journey through which they convert to a lead. In the next section of the eBook, you will learn about User Experience (UX). Firstly, we will define UX and explain its significance in lead generation. Finally, we will list tricks and tips through which you can improve the UX of your website ultimately resulting in more lead generations.

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