John Bush

John Bush is an accomplished entrepreneur and respected business leader with a distinguished career spanning over two decades in sales, marketing, and luxury brand development. As the Co-Founder and Managing Partner of Bush & Noble, one of the UAE’s most recognized yacht brokerage houses, John brings together deep industry expertise, commercial acumen, and a passion for excellence that has shaped his reputation across Europe and the Middle East.

With a career rooted in strategy, innovation, and relationship building, John has advised organizations of all sizes on how to implement targeted business strategies designed to maximize growth, elevate brand presence, and strengthen customer acquisition and retention. His leadership style blends determination and enthusiasm with a clear vision—empowering teams and clients alike to realize their full potential.

Within the Luxury Yacht industry, John is widely regarded as a trusted authority and thought leader. His extensive understanding of the marine sector, combined with his first-hand experience in the leisure and superyacht markets, has made him a sought-after consultant for some of the GCC’s most prominent yachting brands. Over the years, he has worked alongside and represented many of the world’s leading names in the industry, including Edmiston, Burgess, Sunseeker, Princess, Fairline, and Azimut.

John’s expertise extends beyond brokerage into strategic partnerships and luxury brand development. He has collaborated directly with the owners of some of the world’s most iconic superyachts and has been instrumental in conceptualizing and hosting exclusive networking events for major private banks and financial institutions across Europe. These initiatives introduced high-net-worth individuals to the world of yacht ownership and charter, seamlessly blending lifestyle marketing with luxury asset investment.

Before entering the yachting world, John built and operated a highly successful sales recruitment and training company in the United Kingdom, specializing in the technology sector. His entrepreneurial insight and results-driven approach helped numerous businesses refine their sales performance and scale effectively within competitive markets.

John’s passion for innovation also extends into the digital space. A long-time advocate for online business models, he has contributed to and advised numerous internet start-ups over the past 25 years. As one of the early pioneers in affiliate marketing, he developed breakthrough strategies that drove new business to platforms such as eBay, TripAdvisor, MSN, and other leading global websites during the early 2000s—cementing his position at the forefront of digital growth strategy.

Today, John continues to blend his entrepreneurial spirit with his love of the ocean, leading Bush & Noble with integrity, vision, and an unwavering commitment to delivering exceptional client experiences. His work remains dedicated to connecting people with the unique freedom, adventure, and prestige that only the yachting lifestyle can offer.