In today’s increasingly interconnected world, e-commerce marketplaces that serve both B2B and B2C segments have become essential platforms for driving global trade. DUBUY.com, a leading example from DP World, stands at the intersection of logistics and digital commerce, enabling businesses and individual customers alike to buy and sell products across borders with ease. By combining the operational complexity of B2B transactions with the user-friendly design of B2C platforms, DUBUY.com offers a robust solution that streamlines procurement, sales, and supply chain management across diverse industries.
Building an e-commerce marketplace like DUBUY.com requires more than just a website — it involves a sophisticated digital ecosystem with features such as user segmentation, multi-vendor management, real-time inventory updates, cross-border payment integration, and logistics tracking. The development cost of such a platform depends on a variety of factors, including feature scope, technology stack, platform scalability, and ongoing support requirements. In this article, we break down the key elements that influence the cost of developing a B2B and B2C marketplace like DUBUY.com and provide insights to help businesses plan their digital commerce investments strategically.
DUBUY.com is a leading B2B and B2C e-commerce marketplace launched by DP World, one of the world’s largest logistics companies, based in Dubai. It connects buyers and sellers across Africa, the Middle East, and globally, offering a wide range of industrial, commercial, agricultural, consumer, and retail products. Positioned as a gateway between Africa and the world, DUBUY.com combines digital trade with world-class logistics, enabling faster, safer, and easier cross-border commerce.
DUBUY.com is used by thousands of buyers and sellers across markets like Kenya, Rwanda, UAE, Saudi Arabia, and Ghana, with rapid expansion plans into other African, Middle Eastern, and Asian markets. The platform sees over 300,000+ monthly website visits and has created strategic partnerships with local governments and businesses to facilitate easy onboarding for exporters and importers.
Its marketplace approach supports small businesses, large wholesalers, and manufacturers, enabling both bulk procurement and individual orders.
B2B and B2C Functionality: Serves both wholesale (bulk buying) and direct consumer sales under a single platform.
Integrated Logistics and Shipping: Powered by DP World, providing end-to-end shipping, customs clearance, and warehousing services.
Cross-Border Payments and Currency Support: Secure multi-currency payment gateways to facilitate international trade.
Verified Sellers and Product Quality Assurance: All sellers go through a verification process to ensure trust and authenticity.
Bulk Order Management Tools: Features to negotiate bulk prices, manage large invoices, and handle order shipments efficiently.
Product Categorization for Multiple Industries: Agriculture, automotive, construction materials, consumer goods, electronics, fashion, healthcare, industrial equipment, and more.
Custom Quote Requests: Buyers can request customized pricing for large orders or recurring supply contracts.
Multi-Language and Multi-Currency Platform: Supporting English, Arabic, French, and accepting payments in AED, USD, KES, SAR, and others.
Real-Time Shipment Tracking:
Through DP World's logistics network for both domestic and international deliveries.
Comprehensive Feature List
Secure User Registration and Business Verification
Advanced Product Search and Filtering by Category, Industry, Price, Seller Rating
Bulk Buying Features (Price Negotiations, RFQs, Quotes)
Individual Cart Management for Small Purchases
Dynamic Pricing (Bulk discounts, Tiered Pricing Models)
Secure Payment Gateway Integrations (multi-currency)
Logistic Services Integration (Shipping Quotes, Freight Management)
Wishlist, Reorder, and Saved Searches
Admin Panel for Seller Management and Product Listing Control
Multiple Warehouse Management (Inventory at different hubs)
CRM Integration for Lead Management and Buyer-Seller Communication
Dynamic Seller Dashboard (Order Management, Payment Tracking, Logistics Status)
Bilingual or Multilingual Support (Arabic, English, French)
Push Notifications and Automated Email Alerts
Affiliate, Reseller, and Partnership Modules (optional expansion)
Frontend Development: React.js (for web UI) + Flutter (for scalable mobile apps)
Backend Development: Node.js with Express.js or Laravel PHP Framework for scalable, modular backend
Database Management: PostgreSQL (for transactional data) + ElasticSearch (for fast product searches)
Payment Gateway Integration: Checkout.com, PayTabs, Stripe, Flutterwave (for African markets)
Logistics & Shipping Integration: Custom-built APIs for real-time shipping rates, order tracking, and warehouse management
Cloud Infrastructure: AWS with auto-scaling, S3 bucket for product images, CloudFront CDN for faster global loading
Security Protocols: SSL encryption, PCI DSS compliance, GDPR-compliant customer data protection
Marketing Automation and CRM: Salesforce, HubSpot, or custom CRM systems for lead and customer management
Analytics and Insights: Google Analytics, Google Tag Manager, Facebook Pixel, and BI dashboards
It takes around 2 to 3 months to create a platform like DUBUY.com. This timeframe includes the design, development, testing, and launch phases. Complex features, such as AI-driven recommendations or advanced social integration, may extend the development time.
The cost of developing a platform like DUBUY.com with Royex Technologies starts from AED 30,000. Factors influencing the cost include the number of features, design complexity, integration requirements, and scalability considerations.
Explosive E-commerce Growth: Africa's e-commerce market is projected to hit $75 billion by 2028; the UAE is expanding as a logistics hub for global trade.
Cross-Border Trade Booming: Governments are easing trade barriers, making cross-border buying/selling smoother.
Rise in B2B Digital Transformation: 80% of B2B buyers now prefer digital buying channels over traditional face-to-face transactions.
Logistics and Infrastructure Investment: Middle East and African countries investing heavily in ports, free zones, and fulfillment hubs.
Sustainability Focus: Consolidated shipments and digital operations help reduce the carbon footprint of trade, becoming a competitive advantage.
Launching a platform like DUBUY.com now means capitalizing on the next big wave of cross-border digital trade across emerging markets.
Established in 2013, Royex Technologies is a leading E-Commerce Web Design Company in Dubai that provides innovative solutions for small, medium, and large-scale companies. We specialize in responsive web development, mobile app development, CRM integration, AI solutions for website & mobile applications, and many more. Our extensive experience in mobile app development will help you to take your business to a high level.
12+ Years of Marketplace Development Expertise: Specialized in building large-scale, secure B2B, B2C, and hybrid marketplaces.
Seamless Logistics and Shipping Integration: Experts in automating shipping, freight, and warehousing operations digitally.
Affordable Enterprise-Level Solutions: Get scalable, modular architecture ready for millions of users without paying inflated enterprise rates.
Regional Understanding: Deep experience in UAE, KSA, Africa — understanding buyer behavior, logistics bottlenecks, and currency/payment preferences.
Agile Methodology for Faster Go-to-Market: Launch MVP versions within 6 months, and scale progressively based on traction.
Complete End-to-End Solution: From platform strategy to design, development, integrations, marketing automation, and support.
Partnering with Royex Technologies ensures you build a world-class, cross-border, scalable marketplace like DUBUY.com — ready to transform the future of trade.
Check our portfolio to see our previous works. Contact us via email at info@royex.net or call us at +971566027916. To get started with us.