If you’re planning to build an online shopping app like Trendyol, you’re not just building a simple store app.
You’re building a marketplace-grade commerce ecosystem:
Multi-category catalog
Promotion engine
Smooth checkout
Delivery & returns system
Scalable backend
Future multi-seller capability
This guide explains what Trendyol is, how its model works, what you need in the UAE market, realistic MVP costs (AED 60K–80K), profitability outlook, and how Royex can build it properly.
Trendyol is an international e-commerce platform launched in 2010. It is known for:
Marketplace-first model
Campaign-driven growth
Wide product categories (fashion, beauty, electronics, home, lifestyle)
Mobile-first shopping experience
It has expanded into GCC markets including the UAE, positioning itself as a large-scale marketplace rather than a single retailer.
Instead of being a single-brand store, Trendyol operates as a multi-seller marketplace. This allows:
Massive variety
Faster growth
Commission-based revenue
Lower inventory risk
You can start single-vendor and scale into marketplace later.
Trendyol heavily uses:
Coupons
Flash sales
Campaign events
App-only deals
This creates repeat buying behavior and higher retention.
In GCC markets, Trendyol onboarded well-known brands and local sellers, helping it build trust quickly.
Localization + partnerships = faster growth.
Trendyol expanded beyond pure retail into adjacent verticals, giving it a super-app feel and increasing customer lifetime value.
Browse → Add to cart → Apply coupon → Checkout → Delivery → Rate/Return
Must include:
Strong search & filters
Transparent delivery info
Easy return workflow
Register → Upload products → Receive orders → Fulfill → Receive payouts
You can delay this to Phase 2.
Categories
Attributes
Variants (size, color)
Stock sync
Pricing rules
Promotion logic
This is the technical backbone of the platform.
Shipping integrations
Tracking
Reverse pickup
Refund handling
Seller approvals
Product moderation
Fraud checks
Promotions management
Financial analytics
Building the app is only part of the equation.
Product sourcing strategy
Warehousing or 3PL
Customer support system
Content team
Promotions planning
iOS + Android app
Admin panel
Payment integration
Shipping integration
Returns workflow
Analytics dashboard
High competition
Strong trust expectations
Arabic + English support
Fast delivery demand
Clear return policies
The smart strategy:
Build a focused MVP → Scale later.
Login & profile
Categories & search
Filters
Product pages
Variants
Wishlist
Cart & checkout
Basic coupons
Payment gateway
Order tracking
Ratings
Catalog management
Pricing & stock control
Order management
Basic promotions
Reports & analytics
Secure APIs
Role-based admin access
Scalable database design
Cloud deployment
Wireframes
Checkout optimization
Design system
Cross-platform build
Notifications
Catalog engine
Order engine
Coupon logic
Testing
App store release
Monitoring
Total: AED 60,000–80,000
A full marketplace ecosystem requires additional phases.
Buy wholesale → Sell retail → Keep margin.
Take 8–20% commission per order.
Featured placements and campaign participation fees.
Optional delivery or priority service fees.
Improves AOV and conversion rate.
AOV: AED 180
Margin: 25%
40 orders/day → ~1,200/month
Gross profit ≈ AED 54,000/month before expenses.
AOV: AED 220
Commission: 12%
80 orders/day → ~2,400/month
Revenue ≈ AED 63,360/month.
Volume + retention determine real profitability.
Flutter or React Native
ASP.NET Core, Node.js, or Java
PostgreSQL or MS SQL
Redis (caching)
Elasticsearch (search speed)
AWS/Azure (cloud scaling)
CDN for media
Monitoring & logging
Role-based security
Start niche
Dominate select zones
Offer exclusives
Create weekly deal rhythm
Make returns extremely simple
Retention > heavy discounting.
Yes — if you:
Avoid launching too broad
Control discounting
Build strong logistics
Focus on repeat purchases
Best path:
Niche single-vendor → Optimize → Add sellers → Scale campaigns.
Define Phase 1 vs Phase 2
Protect your AED 60K–80K budget
Architect for scaling
Mobile app
Admin dashboard
Scalable backend
Payment & shipping integrations
Seller onboarding
Commission engine
Advanced promotions
Flash sales
Personalization
Retention analytics
Royex combines:
UAE market understanding
Scalable architecture expertise
Commerce-focused development approach
Building a Trendyol-style app isn’t about copying features — it’s about building a scalable, profitable commerce engine tailored for the UAE market.
Royex has deep experience delivering large-scale, high-performance digital solutions in the UAE and building product-grade platforms (not only project-based apps). That matters because delivery systems succeed when engineering + operations + analytics are designed together.
Royex combines development, operational insight, and scalability planning — helping startups move from MVP to sustainable growth. Established in 2013, Royex Technologies is a leading app development company in Dubai, that provides innovative solutions for small, medium, and large-scale companies.
A Trendyol-like app succeeds because of:
Variety
Campaign-driven sales
Smooth checkout
Reliable logistics
Scalable infrastructure
With a smart AED 60K–80K MVP, a niche-first strategy, and a scalable architecture, your e-commerce startup can move from launch to profitability without unnecessary burn.
The key isn’t copying Trendyol.
It’s building a focused, conversion-driven version optimized for your market.