UX Tips To Improve Mobile Apps Design
A study by Google revealed that an average consumer has about 36 applications installed on their smartphone and uses only nine of them per day. Statistically, for more than a year, just four percent of apps would be used.
It makes a convincing argument for making great mobile applications by utilizing the fundamental concepts of user interface design (UX) to your benefit. A more functional app has a strong user engagement and decreased risks of uninstalling the device. Strong UX and increased customer retention are also one of the key factors for an app to gain popularity.
There's a 52 percent chance, after all, that your app would be discovered outside the app store by a relative, family, or colleague. Here are the five UX tips for helping you design mobile applications in a better way.
User goals should be your top priority
In a relatively new area, you are stuck on a lane, and it rains heavily. You launch an app to call a taxi. As a customer, what is one thing you 're hoping to achieve as soon as the app opens? Hopefully, catch a taxi at the earliest.
If your users may be trapped in such a scenario, then design your mobile app for those users and their intent. Develop a UX flow enabling them to book a taxi in minimal time and steps necessary. No tricks, no delay — just utter clarity about how the needs of consumers are achieved!
A call-to-action button that is clear and visible
A few points to remember when you create your CTA. One, that will specifically describe the action. The action button in the taxi app could be 'request a ride' instead of a simple 'send.' This should help clarify the expected intent.
Next, an action button will be easy to see and use. A right-handed person can't touch the top-left corner of a mobile phone without extending or utilizing both of the hands. Keep the mobile in your hand and consider the region of the device your thumb can comfortably touch without a push. This may be the location where the action button will be positioned.
Optimal button spacing and size
If the CTA buttons are small and hard to click, it can be a frustrating experience for the user. Even more frustrating is if there isn't enough spacing between the two and the user ends up pressing the wrong button.
These two are important aspects of the user experience of the app and should not be ignored at all. So, design larger action buttons, and position them at a reasonable distance to enable smoother navigation of the device.
Optimize bandwidth consumption
The heavy network usage is another obstacle when it comes to mobile user experience. Restrict the data you want to download on the go. Background services waste a great deal of bandwidth.
Build reusable graphical assets on a map for different activities inside the application, such as a taxi icon to show moving taxis around the area. Requests user option for more downloading of content, graphic materials, photographs, and videos within a section.
Optimize mobile using fonts, pictures, and videos. Let's not make requesting a taxi costlier than the taxi fare!
Optimize battery usage
On Android Dev Summit, Google announced how mobiles spend its battery power. They stated that screen brightness and screen color was the key factor in battery use
Where the app is big on calculations or complex navigation, a mobile battery drain is more likely to occur. Background services like location detection are also high on battery consumption.
Keep the UI simple — less, darker colors, shorter navigation, and background resources are minimal.
Let's hope these tips will help you improve your mobile app UX and increase the retention of your users.
Royex Technologies is a mobile app development company based in Dubai. We have worked with more than 300 clients globally since 2013. We have developed over 50 mobile apps of all kinds so we have the skill and expertise to deliver you a quality finished product that will grow your business. For more information please visit our website at www.royex.ae or call us now at +971566027916
About the Author
Rajib Roy, CEO of Royex Technologies is a highly motivated, genuinely flexible and exceptionally hard-working person. He is a Systems Architect with a background encompassing a decade of experience in software development. Having played a key role in the development and deployment of projects and solutions that have been adopted by leading retail, hospitality and travel sector clients, his skills lie in planning cost-effective solutions and building and coordinating dedicated, highly-skilled teams that convert ideas and concepts into innovative, functional and ultimately profitable products.