Top 10 Effective App Marketing Strategies
You've built an app but you don't have any clue to get people to download and install it? In this article, we will discuss 10 marketing strategies for apps that will help you get more installations.
Most of the marketing strategies that we will be covering are free and will take a few hours to set up. We will focus specifically on marketing campaigns that will lead to more app installations and more revenue.
However, we're going to touch on many "traditional" marketing methods for apps, such as App Store Optimization and paid ads. This article also includes powerful marketing ideas you may not have been thinking about, such as building systems for excellent customer support, or simple steps to improve the UI/UX of your app.
This article is suitable for beginners and experienced app developers alike. These marketing strategies can be used regardless of whether your app already exists in the App Store.
1) Start Promoting Before Releasing your App
This should be your first action on your checklist: start marketing your product before launching your app. Most app developers "forget" the sell and only continue to advertise their product when it's released in the App Store.
App promotion starts well in advance. Why? A few reasons: Better companies have a marketing-centered approach, so they can serve their customers well. It takes time to build awareness by promotion, so it's better if you have a head start. Although you don't have an app yet, you can give potential consumers trust and develop the partnership. You can't simply can't sit idle and hope for the best.
Marketing your product while it's being designed lets you build harmony between the problem the software addresses, and how you tell people about this approach.
2) Make your App Viral
Let's think about virality. It sounds compelling to build an app that goes viral but is it possible to do that deliberately?
As it spreads, a viral device "infects" increasingly more users. When each user shares the app with a few other users, and shares it with their friends, and shares it with their friends, the pace at which the app spreads is exponentially increasing. That's the perfect marketing plan for you!
Sadly, there isn't a system that ensures the app goes viral. But what you can do is: create an app that gets better when it's used by more people. This is known as the network effect.
Build a way to get your app spread. Gmail, Google's email service, has gained popularity because people wanted it to be a commodity. It also grew rapidly as users were able to invite a limited number of friends onto the platform. You've found a way to expand when every consumer is welcoming 5 others.
What amounts to is creating an experience worth sharing. That doesn't mean that you just need to build a great product, because we've come to expect high-quality software. What this means is building something worthy of note, for the right kind of person.
3) Check the UI / UX of your App
User experience testing is one of those hugely undervalued aspects of UI / UX design. Why go over your painstakingly planned, designed and developed user interface (UI)? Okay... there's a risk your app users and customers don't "see" a particular feature or user interface in your device.
Users can use the software differently than planned or intended and become irritated, or worse, stuck. And that's OK if you check the software with a user experience test and consider faults. This is a highly undervalued marketing strategy for phones.
UX testing produces a wealth of information, from both a design and marketing perspective. You must understand what apps are important to users, and how you can help them find the best features of your app more effectively. UX testing also helps you find and resolve friction in the conversion funnel in your app.
How do you set up a successful check of your user experience?
Second, note that a successful experiment is one that produces meaningful data, so showing the device has no "errors" is not a test. There are no mistakes in testing.
Make a list of acts the test subjects would like to take. Be advisory but not too detailed. A good example is "Create a new to - do object," but don't say: "Create a new to - do by pressing the top-left button, then fill in the form, then tap Send." You want to check how functional the software is. The consumers will figure out how to use the software on their own.
In your testing environment, set up a camera and microphone, so you can monitor participants while they are using your device. You can also use video capturing tools to document the image for smartphones. Tell participants in the study always that they are being registered. It is a good practice not to be in the room while they complete the exam.
Invite a few testers to do the assignments. In the app, log what they're doing, and what they're doing. Asking participants to narrate their acts and speak their thoughts out loud is a great idea. It gives you an insight into the internal thinking that happens as they use the device.
Once you have done the testing, go over the results. Check at the videos, and remember items that stand out. Strengthen this into two lists: no-brainers and low-hanging fruit.
The no-brainers are things to fix. Something like "The system logs out when it's not meant to." Because it really disrupts the app experience, it's a no brainer to address it. They're bugs that get you to say: "OMG, how can we miss that!?"The low-hanging fruit is easy to implement changes that have a high impact on the usability of the app. It's not crucial to fix them, but it does make the app experience so much nicer. You can now refine the app, based on your user experience checks.
You may ask why Checking UI / UX is part of marketing software. App marketing is about bringing about change, and helping people from A to B. You've got a solution to a problem which many people have. Ensuring that your user interface is as smooth as possible goes a long way towards winning the trust and loyalty of your users.
4) Utilize the Power of Local Media
The App Store is vast, but that doesn't mean you can focus your marketing efforts exclusively on a global level. Reaching your local audience could be just more cost-effective.
You have limited resources as an App developer. Focusing on an overly broad market stretches the message so thin. Through Facebook Ads, you can target a laser-focused crowd, for sure, but what about targeting a more local audience?
Try reaching out to a local news station, radio show, meeting up or group that can help spread the word. In an environment where app marketers are prone to gripping the megaphone and blasting a scatter-shot across social media, you may have better luck getting coverage in a focused local publication.
Be more like the "community crazy person." Contact your local newspaper and let them know about your device. Develop a genuine connection, and take care to help the local community. It may just bring more eyeballs, an interview, or interest from the people you're trying to represent.
Reaching, visibility and participating in the real world is all you need right now. Especially when you've just started it doesn't matter if you have a local or global reach.
5) Use A / B Testing To Improve Your Conversion Rates
In marketing and advertising applications, A / B testing, or the so-called "multivariate testing," is the practice of testing two or more versions of a particular change and seeing which of the two results in a better result.
What you can change can be anything: a marketing message, a change in design, another app icon, screenshots or keyword searches, calls-to-actions, and so on. The goal is to maximize sales, i.e., "How many (more) people are downloading your software or making a purchase?"
The drawback of A / B testing is that the experiments often need more than 1,000 conversions to reach statistical significance. If you have fewer app installs than that, it often doesn't tell if the resulting increase was random or deliberate.
6) Register Social Media Accounts for Your App
Create social media accounts for your mobile as soon as possible. Social media marketing is a great way of getting in touch with your app's potential customers. Consider where users of your app are hanging out, and record accounts on Twitter, Facebook, YouTube, Instagram, etc.
You can also "reserve" the name of your app in the App Store by creating a new entry in App Store Link, without uploading a binary app yet.
We'll talk about building the landing page for your app later, but you might want to register a good domain name for your app already.
Choosing an app name that has not yet been taken is essential, so you can register a good domain name for that. The.com is likely to be gone, so you might want to look at the popular.co,.io or.app domain names as well. You can also subtly change the domain name of your app, by putting "download" before it or "delete" afterward.
7) Build A Connection With Content Marketing
As the cost per install (CPI) increases, advertising becomes an expensive marketing strategy–especially if you can't afford to pay $2 per app installation.
A good alternative is web marketing. Through providing valuable information, in the form of posts, manuals, how-to's, videos, etc., you connect the audience with it. Instead of buying ad space, you become more accessible by drawing the right kind of people to your content.
The content marketing strategy is slow but powerful. Content gives value, value builds confidence and trust builds loyalty. You have less than a second to make an impact on a smartphone user with an ad, whereas you have minutes, maybe even hours to build a relationship with your customer with the content. If they like what you're saying, they could hang in for more.
A great way to get going in content marketing is to give value to users of the product that you already have. What are the challenges they face at work or in their lives? What are their dreams and hopes, their fears and their desires?
8) Utilize Push Notifications in Your App
Push notifications are a perfect way to enhance user engagement with your service. The marketing strategy works best if you already have a good number of users of the app. If you have no way of sending push notifications to users of your device yet, consider building it into the next update for your app.
The great challenge of push notifications is not designing it, but implementing it in such a manner that it provides information that is needed, accurate and informative. You don't push your marketing message to a user, but you do provide information on their behalf.
Spamming an applicator with push notifications is a great way to get a user's device kicked off for good. Advertising via push notifications is not enabled, and with good reason, according to Apple's App Review Guidelines. You wish to avoid at all times not meeting the needs of a customer.
Connectivity includes the most common reasons for alerts. There's a new chat message coming in, new in-app information is available, or a timer is off.
9) Track Installs And Purchases Using App Analytics
If you want to boost your app marketing, you'll need to first test it. You will gain insight from the data and better prepare the marketing strategies.
App analytics act as the basis for App Store Optimization (ASO), conversion rate optimization (CRO), ads, among others and is a cornerstone in any marketing campaign.
Using an online platform to collect and process analytics data is smart. Popular tools include Google Analytics, Mixpanel, Localytics, App Analytics, Flurry, Firebase and Apple's own tool.
Many App Analytics tools provide the following out-of-the-box metrics: How many App downloads and usage interactions your App has had over a given period, How many Monthly Active Users (MAU) your App has, and Consumer LTV, How much time users spend in your App, and what actions they take Other valuable analytics include App Not Responsive (ANR) logs, and App crashes. Normally you will find out a lot about your user's devices including iPhone variants and iOS updates as well as language and local information.
10) Create a Landing Page for your App
Building an App landing page next to your App Store page is a smart idea. This will allow you to attract users outside of the App Store, without the App Store.
A landing page can also serve as the basis for your marketing campaigns for the app. It's a website that you can get users on, read more about the product and how you can make the most of it. Don't just focus on your App Store account for installs of the app!
Write down blog posts about the app's style. This is a great way to sell content, give value, and communicate with web users. And that helps bring the website to life.
For applications, social evidence is necessary. Put user testimonials on your landing page, and consider creating showcases that tell your app story from the users ' perspective of your app.
Stories are the basis for brand marketing so telling your story on your landing page is a great idea. When did you kick-off? Why are you? What makes the app worth creating, the designers for you, the company?
Creating an App landing page is key to your app's marketing success. It's an opportunity to reach your target audience in a different way, and it lets you develop a 100 percent leverage over an online commodity.
So here, we presented ten effective app marketing strategies that you can utilize easily without much hassle. As a leading mobile app developer in Dubai, Royex Technologies is a well-experienced in making mobile apps that meet your needs and requirements
Why Royex Technologies?
Royex Technologies, a leading website and mobile app development company in Dubai, We have experience in developing over 300 projects for our clients in the GCC which includes several Mobile Apps, Websites and other Solutions. So we have the expertise perfect for your requirements. We have mentioned our development cost for each platform, which of course depends on the complexity of the application and timeline available. If interested, feel free to call us at +971566027916 or mail us at email@example.com and we can send you a proposal based on your idea.
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.
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