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6 Things To Do Before Developing a Mobile App
It's just not enough to come up with a unique product concept, no matter what targets you want to pursue it - the mobile app market is just too intense. It gets tougher to stand out, and the commitment is high, given both your time and your budget.
Unprepared entry into the development phase of the mobile app will result in expensive, stressful and brand-damaging errors.
Nonetheless, if you spend your time putting together these foundations, you can find the development process much easier and give you a lot of significant advantages. This requires some work but it's worth the effort.
1. Research Your Competitors and Market
In-Depth market research and analysis is the first move for you to go forward. You have to know the existing market requirement and use this information to find holes that your app can fill in and provide a new, thorough solution to the issue you are addressing.
Your actions should be supported by thorough market research:
• Who are the competitors?
• What's their plan and strategy?
• What are their pros and cons?
• How do customers rate them on reviews and social media?
• What's their unique offering?
You will be able to eliminate the mistakes of your opponents once you possess the answers to these queries, and clearly articulate your particular approach to the problem and the road to overcoming it. There are thousands of mobile apps available and this is your chance to make sure yours sticks out.
2. Establish your Target Market and Sales Pitch
You need to know the particular purpose of your application. Is there any difference between your website and your app in terms of usage and features? This is perhaps the most difficult move for company owners and promoters alike. It's hard to simplify all your concepts down to a few clear-cut words, but it's also one of the key measures in ensuring the app's sustainability.
So it's high-time to determine the following:
• What the main feature of the app will be
• Why would it be used by people?
• What is the value gained as opposed to a mobile site?
• Whose business objectives are you going to help achieve?
• What users are going to gain from it?
• What are the needs of that audience?
Being truthful when talking about these things should make sure you don't waste time and money on outdated application functions or address the wrong kind of crowd.
You need to be sure of your sales pitch, too. When you encounter a potential investor, you need to present this sales pitch in a minute or less. Again, this early emphasis and consistency will enhance your performance in so many respects, so don't lose out on the ability to be concise and transparent.
3. Choose Your App Type (Native, Web, Hybrid)
There are a few strategic choices that need to be taken early and this is a vital one. standard, hybrid or web app does have several consequences for the subsequent growth and maintenance. That's why using your consumer research and the core objective and features that you've already identified is essential to making the right decision.
The key distinctions between original, hybrid and web apps are:
• The programming languages on which they are designed. This affects the schedule, target time frames, and usable skills, and relies on it.
• Access to APIs for the native device. This may rely on the features of the device that you use to access your data.
• Form of distribution. It will have a huge effect on how you sell the product and determine the advertising strategy.
• Support for multiple platforms. It should be focused on the target demographic and the segment where you choose to penetrate; more likely, you want to be available in both the Apple App Store and the Play Store for Android.
For heavy-duty activities such as gaming or using photos or videos, native apps are fine. On the other side, web apps are better fit for approaches needing quick upgrades that do not need any access to the native functionality of the system.
Those two styles fall on the opposite sides of the coin, with native apps being most costly and visible through app stores, whereas web apps are quite simple and low-cost to build so you can't boost them via app stores or have the users download them on their computer.
Hybrid applications are the best of both worlds: They use the same code base for both systems, they can control the functionality of the system, and they exist in both app stores. They are also an excellent option for most goals and objectives of the user, including applications for usability, usefulness, and industry.
Once you've settled on your style of device, you'll distribute your money far more effectively and prepare your whole growth project.
4. Choose Your App Monetization Model
Your mobile app will perform a whole variety of different functions for your company. It is obvious to generate revenue directly from the app while others may simply serve as a tool for your market, or indirectly assist certain stages of your sales process and expand the scope of your brand.
When you plan to make money directly from your device, you need to aware of the different app monetization models:
Freemium Applications– Some applications are free to download, but some functionality and services are encrypted, and can only be obtained through a payment.
Paid (premium) software– The customer has to buy the app from the app store to use it. Because of this model's cost obstacle, a mobile marketing plan is crucial to showcasing the exclusive, superior advantage of paid apps.
In-app Purchasing– IAP involves selling digital or tangible goods as a source of distribution for mobile shopping using the app.
Subscriptions–This model is identical to freemium software, but it does bring benefits from a recurring revenue source.
In-app Advertising– This might be the easiest paradigm of all because the consumer has no cost barrier. As with any advertising space, never compromising user experience is essential for obtaining more ad space.
Sponsorships– Normally this concept is viable as you hit a decent user base because it helps you to collaborate with particular brands and marketers. It's a win-win scenario, as advertisers are charging for consumer behavior, and the app is creating more user engagement.
As with any other option, each direction serves as advantages and disadvantages. Although your decision can be replaced later, it is crucial that you first obtain a solid grasp of all models and lead the creation of your mobile app centered on what is better matched with your market.
5. Define Your App Marketing Strategy
If there's an aspect that influences the popularity of your app too strongly, it's the planning to promote and improve it, including branding, PR, pre-launch activities, outreach, and the web presence.
Now, you may think it's too early to talk about promotion before you even began app development. However, once you start building the hype about the product before it's in the app stores, your efforts can accumulate over the longer term.
This is the best time, to begin with:
Establish your Branding: How will your brand, colors, logo and the style of your material differentiate you from the hundreds of other apps? Make sure all of these are compatible with the app and across all channels on which you operate.
Find your Networking Channels: What's the preferred network to reach out to your target audience? Is it more convenient to reach them via e-mail or social media? Will they favor textual content or video? How much time are they devoting to their mobile?
Create Content to Cater to Their Needs: You must know what information your audience wants, based on your responses in the earlier point. Begin mapping and distributing the written and/or video content across chosen platforms.
Begin the Outreach: Find out the influencers in your sector as they have a role to play in your outreach campaign. Reach out to them in a tailored way and give them plenty of interest to put the app before their audiences.
When the launch time arrives, these moves will make marketing faster, and you will have an eager audience to launch with.
6. Establish Security Measures
The advantage of taking this approach so early is leaving yourself more than enough time to get any legal advice you might need, as well as preparing and enforcing security measures within the app
Your app's security is one of its major aspects and you need to make sure that it is implemented early on in development. The data of your customers are your most important asset, and you should ensure that you have procedures in place to capture, track, archive, and handle all potential security threats.
Once you have accomplished these planning measures, you'll be able to immerse yourself in your app development minus obstacles, contributing to effective delivery and launch!
Royex Technologies, a leading Mobile App Development Company in Dubai and UAE, possesses extensive experience in mobile app development in IOS, Android, native and html5 cross-platform apps. Call for any inquiries at +971566027916 or mail at email@example.com
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.
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