How to Sell on Instagram: Strategies and Tips for your Success
With Instagram surpassing one billion monthly active users worldwide, and over four hundred million people using Instagram Stories on regular, Instagram offers ample marketing opportunities for ecommerce brands, retail retailers, and little businesses to succeed in their customers.
Nowadays shopping on Instagram and connecting with your online store to your Instagram account, the social media web site has developed into a thriving marketplace for brands to attach with customers.
But marketing on instagram still needs some creative thinking. Many ways you can choose to go about it. So, let’s take a glance at samples of however a number of the world’s top ecommerce brands are using Shopping on Instagram to drive sales and growth.
Why use Shopping on Instagram?
Instagram shopping now is becoming the preferred way for consumers. This is not only to learn about new brands and products on Instagram, but also purchase them in just a few simple steps.
Most of the Instagram users like 80% people follow a business account to make the expansion of shopping on Instagram more effective than ever for merchants to tag products in their posts and simplify the entire buyer journey from discovery to checkout.
Businesses are driving proven results with Shopping on Instagram, it may get from major brands to mom-and-pop shops.
Sell more with shopping on Instagram
Let you begin to tag products in your posts and stories so that you can turn engagement into purchases with the shopping on Instagram sales channel.
Getting started with Shopping on Instagram
First things first, in order to get started with selling your products on Instagram, make sure:
- Physical goods that you are selling, complying with Instagram's commerce policies.
- Your Instagram account can be converted to a business profile.
- Your Instagram business profile is associated with a Facebook catalog. You can the full guide from Instagram on creating your Facebook catalog with your Instagram business profile.
Here is a complete rundown of everything, this could be helpful for you if you are a Shopify merchant. Once you have taken care of the step-by-step details above, you should be all set to start selling your products on Instagram.
4 tools to drive organic sales from Instagram
Before we tend to dive into specific samples of however prime brands use shopping on Instagram, let’s quickly define the four main tools that you'll use along to drive organic sales from Instagram:
1. Product Tags in Posts: Tagging products on Instagram are same as tag to other users in your posts, except you are tagging your products. It will allow shoppers to click on you tag options and quickly buy your products.
2. Product Stickers in Stories: Other ecommerce brands can tag specific products in Stories. Giving product stickers in stories, you ecommerce brands can tag specific products in Stories.
3. The Shop tab on your profile: In the shop tab, your profile visitors can find all the products you’ve tagged in your Instagram posts, that include the content with features.
4. Swipe-up Links in Stories: While not a feature of shopping on Instagram, swipe-up links that are an excellent tool for driving traffic to specific landing pages directly from Stories. Previously only available to verified accounts, all business Instagram accounts with 10,000 or more followers can now add links to Instagram Stories.
How brands use Shopping on Instagram in posts
Having highly visual nature of Instagram, Instagram’s product tags for shopping is a natural fit for various ecommerce merchants across several industries and verticals. So many brands try to make ompelling aesthetic in their Instagram posts, making it difficult to sell their products in a crowded ecommerce landscape. You can get here our three biggest takeaways for making the most out of your Shopping on Instagram posts.
1. Create high-quality product photos
Poor quality product photos can not be afforded to post. But today’s smartphones are giving you the option to take high-quality product photos if you are on a limited budget.
For example, flat-lay product shots are used to showcase fan favorites, adding product tags for each individual item
But three elements should be taken care of that make Beardbrand’s product image “high quality”:
- Backdrop: A black, white, or light gray backdrop behind your product will give you your photographs a clean and consistent look across multiple products. So don’t forget to use it.
- Table: Utilizing table makes you product in higher, it will make easier for you to photograph your product during the photoshoot.
- Light: Which is the most budget-friendly option? That is natural window light. Setting up with product and equipment allow you or ample light in frame. If you have not get natural light, you can use a larger lamp or renting a softbox-type lighting kit and this “white” light is optimal for capturing products.
Featuring with multiple products in a photo, you can tag each one separately to let interested shoppers learn more about what they’re interested in.
In order to capture quality product photos,It may seem like a lot of work. This will create an enormous impact on sales that goes in the long run. Keep in mind that the assets you are creating, can be re-purposed and reused over time.
2. Showcase your products as part of a lifestyle
Looking to lean into the visual nature of Instagram? It is the best way to show your product in action. Visualizing the shoppers after using the product and take the next step in the buying process.
Herschel Supply Co is one of the best in the business at helping shoppers imagine a lifestyle with their product.
What makes this shopping on Instagram strategy is so operative is that, instead of using a call to action like ‘Shop’ or ‘Buy’ in their product photos, they merely share stories from real people who love their product. They even tag the people in the posts!
If there is not enough time or resources for creating your own high quality product images, there is another way of making Instagram account stand out.
3. Curate user-generated content
If people are enjoying to buy your product and people are satisfied with your product, they will get interest giving you review on that on social media. User-generated content is a great way so that you can fill your feed with quality content while still taking advantage of the various shopping on Instagram features.
A good example of user generated content done right is from inkbox Tattoos. More than one million followers on Instagram are the poster child for how effective UGC can be for brands.
With more than 500,000 followers in 2018, inkbox Tattoos are growing so fast. There is no signs of slowing down.
This is even more so with the introduction of Instagram’s new Shopping Tab within the Explore page.
Beginning with testing a shopping feature in November 2016,instagram has started to roll it out globally in March of last year.
Now with the addition of the Shopping Tab to Explore, Instagram’s algorithm selects items it believes users will be interested in. Here’s what it looks like:
By researching on recent earnings call, Facebook mentioned that 90 million people a month tap posts to reveal shopping tags. The Shopping Tab is another big step because it embraces e-commerce for the social media giant.
Many brands have come to see social media as the gateway that allows them to connect authentically with audience members one-on-one. With user-generated content, an opportunity is given to real users so that they can tell real stories—something that is often hard to achieve with traditional brand-generated content.
How brands use Shopping on Instagram in Stories
Instagram Stories are growing very fast in adoption and usage among consumers around the globe, with more than 400 million accounts using Stories daily. You may not believe that one-third of the most-viewed Stories are from brand accounts.
Increasing shopping on Instagram into Stories (and even the Explore page), there are many ways for brands to get their products and services directly in front of eager buyers.
1. Educate or entertain your audience (don’t just sell)
It is one of the biggest strengths of Instagram Stories content and it is less curated and more human due to its ephemeral nature. Here Stories are much more raw and unfiltered, in where the Instagram Feed is typically a brand’s best content
If you can educate or entertain your audience, instead of going directly for the sale that will ensure your content that can fit well within the Stories narrative as well as offer your audience a compelling reason to find out more about your product or service.
Promoting your specific products by product stickers, you can also use swipe-up links instead (if you have more than 10k followers) to surface your content or other key webpages.
For example, Parachute creates educational content around what might seem like a mundane topic: sheets and bedding. They encourage their followers to “swipe up” if they’d like to learn more after posting a series of interesting stats and figures.
After linking, Stories lead shoppers to a landing page with more tips on bedding, several products, as well as an email popup to entice newsletter signups.
It is proved by Parachute that while simultaneously improving the lives of your followers, you can still sell your products effectively
2. Use video to showcase your product
Did you know that, after watching a video, 64% of social media users are more likely to purchase a product online? Or that 15-25% of Stories viewers swipe up to follow a link and engage directly with a brand’s website?
Video is definitely an integral part of your Shopping on Instagram strategy.
For example, Letterfolk, has a great job of using video in their Stories. From product demonstrations to live Q&A, they know how to take advantage of this compelling format.
The best video content describes stories that connect on a deep level with the viewer. The better you tell stories about your brand or product, the more likely your viewers are going to understand what your company is offering and what it can do for them. And it will give you the more likely they’ll be to buy.
It will be the best of all that if you can add product stickers or swipe-up links to your video Stories to drive sales, and even feature them permanently in your Highlights to surface them to new profile visitors.
3. Experiment with Product Stickers in Stories
For showcasing and promoting products in Instagram Stories, are an effective way for brands. But up until recently, Stories were somewhat limited in terms of directly selling products and driving traffic.
These all are changed with the recent launch of Product Stickers in Stories. These are no longer limited to trying to get their followers to “swipe up” to shop with product Stickers, ecommerce brands and businesses
By tapping on Product Stickers, users can learn more about the featured product and tap again to be taken directly to the product page to purchase.
For example, Clothing company Madewell 1937 uses Product Stickers in Stories to visually showcase their newest line of clothing.
Key takeaways from how top brands use Instagram
With more than 80% of Instagram users are following a business account. The expansion of Shopping on Instagram offers an unmatched opportunity for merchants to tag products in their posts and simplify the entire buyer journey from discovery to checkout.
Before going for shopping on Instagram, you should start your promotion of your product or service across the platform, it’s important to keep these 3 key takeaways in mind.
1. Quality is crucial
Description of your products is an integral part of the buyer process. People will definitely judge your brand in a matter of seconds and so it’s important to consider all of the factors.
2. Help shoppers visualize
An endless way to use Shopping on Instagram to market your product, that time this is the most compelling way to help potential customers imagine what life would be like with your product. Instagram content shouldn’t focus on the features of your product, your ads should focus on what people can do with your product or how it will enrich their lives.
3. Embrace video
Video marketing will play a big part in the success of your Instagram content. People are more likely to take action (such as clicking or purchasing) after watching a video compared to content containing a photo or link.
How are you using Shopping on Instagram?
Shopping on Instagram is only just starting for those people who are looking to boost product sales. While increasing numbers of consumers get used to this enjoyable new shopping frontier, it's up to your brand to provide your products where customers are spending most of their valuable time: social media.
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