How to Design a Website for the Best Customer Experience in Dubai, UAE
Dubai-a very lively city with millions of transactions going on every day, is so ahead in advancement that it is extremely difficult to design a website for its market. People residing in Dubai experience premium user experience in different sectors so as a website designer you have to look closely at different aspects before designing one. At Royex Technologies, we are running our Website designing company in Dubai, and we know best with our professional experience in this field how to design a website with best Customer Experience.
With the growing trends of user experience and customer pleasure, people are never satisfied with straight headfirst purchase. They always want something extra that will force them to buy that product or package. Whether you own a business with retails front or a digital company, the customer services you offer for your customers always make a great impact.
According to a recent statistics, 70% of the customers’ experiences rely on the customer's approach from casual goods towards branded products. This makes it very important for businesses to offer ample Customer Services to both new and regular customers. Keeping this in mind, let’s now look at guidelines and several steps that will help you design your website to be augmented for customer experience servicing and better support in general.
Benefits of substantial Customer Experience:
Before getting hands on how to assimilate customer experience into your website while designing, let’s talk about why is it necessary to be done? After all, every improvement in your website design should palpably bring benefits to your business:
Omni-channel customer servicing:
No matter what the scale of your business is, you should provide customer services to your customs. Integrating customer service in your designed website will allow you to service customers on different platforms including social media, messaging apps and electronic mails.
Customer feedback collection:
The greatest advantage you could have of customer service is the ability to collect pragmatic feedback from your customers. Your customers comment on your products can trademark image and market your products better than any of your staff member. The data you collect as feedback can help you further refine your contents and help you bring innovation to your website.
Competition in the market:
There is a huge competition in the business. Therefore, it is vital for website designing company in Dubai to provide enough customer satisfaction as you can to compete in the National and International forums. Offering enough Customer Service to your customers will build your brand’s reputation in the market which will firm position of your business.
Last but not the least, the key benefit of Customer Satisfaction is that you can align your mission and business goals with that of what is desired by your customers. This alignment is very important to make your brand name in the market. Keeping contact with your stake holders will also help you contour your business into a unique unit.
How to design your website for the best CX
Use a polite tone:
An effective way for website designing with customer experience is using a casual, polite tone. All the contents from the introduction about your business to the navigation bar and products should reflect a friendly and inviting tone.
Do not make your content sound overly professional or robotic, customers always look up for a gentle, softer tone. Overly cold tone can sound bad to them and they will go for other websites whose design will be much more appealing and welcoming.
Rapid Site Loading Time:
Customers always go for speed. When it comes to customer service your site should not take too long to respond. Online buyers want to look for their desired product rapidly and if your designed website takes too long to respond they will simply go out for another brand.
A study shows that ten-seconds delay in the respond time cause about half of the customers to turn off to other sites. Amazon, one of the best-selling site says that even a milliseconds delay even results in the customers turning down to other websites.
Website designing Company in Dubai goes through a much more competitive process. Your site should be designed in such a way that customers can easily navigate through it to find their desired product, and failure to do so will result in customers going on to other brands and consumers not recommending your site to others in the future.
A recent study shows that this is one of the leading factor in any site’s success or failure. About 57% customers reported several sites as “poorly-navigated” in which they found it hard to look up for their desired product easily and 55% reported it as a serious problem which needs to be addressed.
Online Support Panel:
Your clients would want to get in touch with you or they might have any query regarding any offer or product that they would want to discuss with you so your website should have a customer support option visibly added either on the extreme left of the page’s bottom or on the top while website designing for dubai so that your customers can contact your support team anytime while surfing when they feel the need.
Your support team should be competent and experienced enough to satisfy your clients with the best possible answers to their queries. Online support panel should be available 24/7 and should respond within a decent time, if possible immediately or within few seconds.
Rely on Communal Evidence:
Communal evidence play a key role in making your customers put their trust in you. They are one of the best way to attract new customers and lure regular patrons. From sharing customer reviews to interviews and info-graphics every evidence counts and make a difference.
There are different platforms available such as Hemingway etc. to transform your consumers’ experiences into reviews to be shared for website design. Providing proof of the quality of your material will act as a key point on attracting many buyers towards your brand.
Easy Purchase Procedure:
Last step of purchase is the check-out. You should always make sure that your check-out procedure is as simple and easy as possible. One of the main aspect of customer service is to ensure that your consumers enjoy shopping from your brand. If they really do enjoy, they will surely recommend your brand and your site in their social circle.
Your customer’s time is very precious. Don’t waste it in unnecessary checks asking for additional details such as email and redundant confirmations. This can seriously piss your clients’ off. Check your website’s check-out procedure, look for how many additional clicks it needs and how many supplementary popups appear and try to manage them.
Follow-up on Purchase:
Your customers’ journey doesn’t end with a single purchase. You would always want them to shop from your site and bring huge profits to your brand. You would want them to tell about your brand in their social circle so that the other customers also get attracted to your offers and products.
Follow up your customer purchases through short surveys and electronic mails to get hands on what products are trending and are loved by your buyer community. This will help your website design for Dubai to look better. You can add those products more which are your consumers’ favorite and can even improve the quality of certain other products to make more sale. Use your customers’ experience to make your sales better.
Restate your design intermittently:
Lastly, your customers’ feedback and surveys should look their way for any improvements you can do to make your brand better day by day. A simple addition of more product categories or additional dialectal support can go a long way in building your confidence and standing within the online community.
Taking your clients’ reviews as a constructive feedback, manipulate it to make your brand much superior in the market. People like their suggestions to be accepted and made into effect. When they’ll see improvements according to their reviews it will leave a positive impact on them. There is no better way to grow as a business and brand than by allowing your customer community to be an integral part of that process.
It’s the matter of fact that customer experience optimization is a constant process. You will always need your customers’ reviews and surveys to improve your website accordingly to earn prodigious profits. With the right buyer support and response network, you will always stay frontward of the arch in terms of new trends and patron experience advances. Only in this way you can become a strong competitor of the National and Global market, especially while designing a website in Dubai. It is, therefore, the duty of Website Designing Company in Dubai to design such sophisticated websites which will attract buyers on large scale.
About the Author
Rajib Roy, CEO of Royex Technologies is a highly motivated, genuinely flexible and exceptionally hard-working person. He is a Systems Architect with a background encompassing a decade of experience in software development. Having played a key role in the development and deployment of projects and solutions that have been adopted by leading retail, hospitality and travel sector clients, his skills lie in planning cost-effective solutions and building and coordinating dedicated, highly-skilled teams that convert ideas and concepts into innovative, functional and ultimately profitable products.