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How Tech Companies Can Get Benefit From Expo 2020 Without Directly Participating
Expos offer a one-of-a-kind opportunity for businesses to boost brand awareness and engagement via meaningful encounters. They give benefits unlike any other kind of experiential marketing, despite the fact that they can be time-consuming and pricey.
There are obvious benefits of exhibiting in expos for tech companies. But did you know, even without directly participating, your company can benefit a lot from competing at an expo like Dubai Expo 2020, which is, one of the largest expos in the world?
Let’s take a look at Dubai Expo 2020 first and then we will discuss how you can benefit from just attending the event.
What is Dubai Expo 2020?
Expo 2020 Dubai is the first of its type to be hosted in an Arab country and will take place in the United Arab Emirates from October 1, 2021, to March 31, 2022. The major three themes of this event are opportunity, sustainability, and mobility.
Opportunity - unleashing the potential of individuals and communities to build a brighter future will be one of Expo Dubai's themes. Sustainability – accessibility, and resilience of environmental, energy, and water resources. Mobility – innovative logistics, transport, and communication networks for people, products, and ideas.
For six months, Dubai will be transformed into a global showcase, with participating nations showcasing their finest ideas, projects, examples, and creative models in the realm of tangible and intangible infrastructures, based on the Universal Exhibition's themes.
The expo location is in the Dubai South neighborhood, about 40 minutes distance by vehicle from both of Dubai's international airports. The location may also be reached through the city's metro system.
Dubai Expo 2020 will provide a diverse range of experiences across several district displays, as well as weekly themes.
Space week, Water week, and Climate and Biodiversity week are just a few of the theme weeks that will address contemporary world problems and human fields of research.
Visitors will be able to enjoy many parades, concerts, and festivals exhibiting the world's arts and culture, as well as modern Middle Eastern architecture, in addition to visiting the different pavilions and exhibits during the event.
With an emphasis on bringing the future of food to the limelight, the event also includes high-end restaurants and food outlets. Along with the development of new cuisines, the technology utilized along this culinary journey is intended at assisting others and creating a "planetary healthy diet."
So, how can tech companies specifically benefit from attending Expo 2020 even without participating? We list the reasons in the following section.
Benefits of attending Expo 2020 for tech companies
Needless to say, Expo 2020 will benefit a wide range of enterprises. As a result, as a startup, the Expo will be an excellent venue for promoting your company. This event, which will be attended by 192 nations, is anticipated to generate trade possibilities. It will open up a world of possibilities that you could never have imagined before.
Expo 2020's six-month length will give entrepreneurs and SMEs the opportunity to network with other organizations and businesses from across the world and form long-term profitable collaborations. It will also act as a forum for learning how your company may capitalize on undiscovered developing market opportunities in the near future.
Attract new clients and businesses
Many are now looking forward to the massive investments that multinational brands will make in Dubai, establishing branches of their businesses in the Emirate and accessing the local market as soon as feasible.
As a result, Expo 2020 is expected to assist startups by allowing them to display their innovations on a global platform where individuals from all over the world will be looking for new business opportunities.
During this time, you may expect more clients to flock to your services and goods, and with solid tactics in place, you can expect a long-term impact. Without even participating, you can pitch your new services while communicating with different people.
Boost your brand's visibility
Because the UAE was the first country in the MENA area to hold a World Expo, its global footprint has grown at an almost unstoppable rate. The good news is that it incorporates homegrown firms that continue to prosper in both the domestic and foreign markets into its global strategy.
The event is projected to benefit nearly all industries, including education, healthcare, industrial, retail, entertainment, real estate, construction, and information technology. Expo 2020 is a global platform that can help you expand your brand visibility, regardless of what sector your startup or SME is in.
For tech companies, even attending the expo without actively participating can do wonders for the company. The level of exposure from Expo 2020 will be unparalleled to any other exhibition or promotional activity that the company can do.
Not only will the local market be present there, but people from nearly 200 countries will attend the expo. This will be a dream experience for any tech company.
Learn about cutting edge industry goods and services
Expos welcome a diverse variety of businesses to exhibit their goods and services at their booth. Hundreds of exhibitors may be present at certain expos, with each stand exhibiting something unique.
This is an excellent time to do market research on current product trends and client preferences. You can also be aware of what your competitors have to offer and how to compete with them.
Pay attention to which booths are getting the most visitors and why; do they have a distinctive exhibition stand design, are they introducing a new service, and are the employees well-trained?
Dubai Expo 2020 will be the biggest platform for tech companies to showcase their latest cutting-edge services and products. By witnessing their innovation, you will get ideas to incorporate them into your arsenal as well.
Gather leads and create a database
Expos are a fantastic way to collect contact information, generate leads, and expand your business network. Because of the high attendance rate, you may reach out to a large number of people who have an interest in the business and are eager to connect.
Meeting participants at an expo is a quick and effective approach to acquire connections for possible sales, as opposed to the time-consuming job of researching potential clients in the office. Traditional paper forms, business card collecting, business card scanning, badge scanning, and lead management software are all options for capturing leads.
Even if you don’t have your stall at the expo, you still have the opportunity to meet new people and discuss your business prospect with them.
Networking and knowledge sharing
Expo attendees are frequently offered training, networking opportunities, and guest speakers during exhibitions. This is a fantastic opportunity to meet other experts in your area, exchange ideas, pick up new skills, and be inspired.
Not every exhibitor is a competition; some may be really beneficial to your company if you want to collaborate with them and share your knowledge. Expos don't have to be difficult or taxing; they may be enjoyable and educational events that you can bring back to your firm.
Royex Technologies is a leading mobile app development and eCommerce website development company in Dubai. We have the skill and expertise to deliver you a quality finished product that will grow your business. For more information please visit our website at www.royex.ae or call us now at +971566027916
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.
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