How Much Does It Cost To Build an E-Commerce Website Like Ounass.com?

The luxury e-commerce market in the Middle East is growing rapidly, and one name that stands out is Ounass.com. Launched in 2016 by Al Tayer Group, Ounass has set a new standard for high-end online shopping in the region. It combines top international fashion labels with fast delivery and premium services tailored to wealthy consumers in the Gulf region.

For businesses and entrepreneurs looking to enter this niche market, building a similar platform may seem complex—but it is achievable with the right plan, technology, and development team. This article breaks down the features, technology stack, development process, and costs involved in creating a luxury e-commerce website like Ounass.com.

What is Ounass.com?

Ounass.com has firmly established itself as the premier online destination for luxury shopping enthusiasts across the Middle East. Born from the vision of the Al Tayer Group in 2016 and based in the vibrant hub of Dubai, UAE, Ounass was strategically created to serve the discerning tastes of the Gulf Cooperation Council (GCC) countries. More than just an online retailer, Ounass meticulously curates a sophisticated array of products spanning the most coveted categories: high-end fashion apparel and accessories, premium beauty essentials, refined lifestyle accoutrements, and elegant home décor.  

The essence of Ounass lies in its positioning as a "digital luxury boutique." This signifies a commitment to offering not just products, but an elevated shopping experience that mirrors the exclusivity and personalized attention found in traditional high-end retail spaces. By partnering directly with iconic global brands such as Gucci, Valentino, Prada, and Cartier, Ounass ensures its clientele access to authentic, top-tier merchandise. Furthermore, their dedication to "exceptional service" underscores every aspect of the customer journey, from seamless online navigation and secure transactions to swift delivery and attentive support, ensuring a truly luxurious experience from browsing to unboxing

How Many People Are Using Ounass.com?

Ounass has grown steadily since its launch and now attracts hundreds of thousands of monthly active users across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. According to reports, its app and website combined enjoy over 1 million monthly visits, with a highly engaged, affluent user base seeking curated luxury experiences.

Unique Features of Ounass.com

• Exclusive Luxury Focus: Offers only high-end designer brands, unlike broader marketplaces.

• 2-Hour Delivery in Dubai: Ounass pioneered ultra-fast delivery for luxury goods within Dubai.

• Personal Shopping Services: Users can book virtual appointments with style advisors.

• Seamless Omnichannel Experience: Strong integration between the online platform and Al Tayer’s brick-and-mortar stores.

• Multi-Currency and Multi-Language Support: Serves both Arabic and English speakers with localized pricing.

• White-Glove Packaging: Premium, eco-conscious packaging enhances the luxury experience.

Complete Feature List of Ounass.com

• User Registration and Secure Login (Email, Social Media)

• Advanced Search and Filtering (by Brand, Category, Price, Color, Size)

• Personalized Recommendations

• Wishlist and Save for Later Options

• Product Zoom, 360-Degree Views, and Video Showcases

• Real-time Inventory Updates

• Express Checkout and Saved Cards

• Multiple Payment Gateways (Credit Card, Debit Card, Tabby, Tamara, Apple Pay)

• Loyalty and Reward Points System

• Order Tracking and Push Notifications

• Virtual Personal Shopper and Stylist Booking

• Gift Wrapping and Personalized Messages

• Customer Support Chat Integration

• Return Management and Refund Portal

• Bilingual Support (English and Arabic)

• Dynamic Promotions and Limited-Time Sales

• Data Analytics and User Behavior Tracking
  
  

Technologies Required to Develop an App Like Ounass

Frontend Development

• React.js / Next.js for Website UI

• Flutter or React Native for Mobile Apps (Android and iOS)

Backend Development

• Node.js, Laravel, or ASP.NET Core for secure server-side operations

Database Management

• PostgreSQL or MySQL for relational data storage

• MongoDB for product catalog scalability

Hosting and Cloud Infrastructure

• Amazon Web Services (AWS), Microsoft Azure, or Google Cloud

Payment Gateway Integrations

• Stripe, PayTabs, Apple Pay, Local Banking APIs (like Payfort)

Security

• End-to-end encryption (SSL/TLS

• GDPR-compliant data privacy policies

• Secure tokenized payment processes

Additional Tools

• Algolia for fast product search

• Firebase for real-time notifications and analytics

• ElasticSearch for efficient catalog searching

• Content Delivery Network (CDN) for faster global loading

Cost-Effective Development with Royex Technologies

Royex Technologies, a 12-year-old software development company based in Dubai, specializes in building world-class e-commerce platforms like Ounass. With vast experience in luxury, fashion, and retail tech solutions, Royex ensures that businesses get:

• Tailored solutions meeting luxury brand requirements

• Scalable architecture for growth

• Robust security features

• Stunning, conversion-optimized UI/UX designs

• SEO-optimized website structures

Choosing Royex Technologies means you get premium development at cost-effective pricing without compromising on quality.

How Long Will It Take to Develop an App Like Ounass.com?

It can take anywhere around 8 to 12 weeks to build a feature-rich and stable website like Ounass.com. This timeframe includes the design, development, testing, and launch phases. Complex features, such as AI-driven recommendations or advanced social integration, may extend the development time.

Royex Technologies ensures agile and iterative development, providing regular updates and client feedback to guarantee the timely delivery of your app.

Estimated Cost of Developing a Platform Like Ounass.com

The cost of developing an ecommerce platform like Ounass.com with Royex Technologies starts from 25000 AED. However, it can vary widely based on factors such as:

• Number of features and customizations

• Quality of UI/UX design and animations

• Scalability and cloud services setup

• Integration complexity (payment, loyalty programs, ERP/CRM)

Premium experiences like live stylist consultations, 360-degree product views, and ultra-fast delivery tracking can increase development cost slightly but also dramatically boost user engagement and sales.

Future Prospects of E-Commerce Platforms Like Ounass

The future of luxury e-commerce platforms is incredibly promising:

• Middle East Luxury Market Growth: Expected to reach USD 15 billion by 2027, growing at 8.5% CAGR.

• Shift Toward Online Luxury Shopping: 25% of global luxury sales are now expected to happen online by 2025.

• Affluent Youth Population: 60% of the GCC population is under 30 years old, highly tech-savvy and eager for digital shopping experiences.

• Cross-Border Shopping Boom: GCC consumers are increasingly buying premium goods from platforms that offer trust, fast delivery, and local payment options.

In conclusion, developing an e-commerce website like Ounass is a strategic investment. It captures the rising digital luxury demand while providing users with curated, high-touch shopping experiences. With the right technology and an experienced development partner like Royex Technologies, businesses can build scalable, profitable luxury marketplaces ready to thrive in the future.

Why Choose Royex Technologies for Developing This Kind of Website and App?

Established in 2013, Royex Technologies is a leading E-Commerce Web Design Company in Dubai that provides innovative solutions for small, medium, and large-scale companies. We specialize in responsive web development, mobile app development, CRM integration, AI solutions for website & mobile applications, and many more. Our extensive experience in mobile app development will help you to take your business to a high level.

• Proven Expertise: 12+ years of experience building e-commerce solutions in Dubai and across the Middle East.

• Luxury Brand Focus: Specialized in crafting premium digital experiences tailored for high-end brands.

• Cost Efficiency: Offering world-class development services at highly competitive rates without compromising quality.

• Agile Methodology: Ensuring faster go-to-market timelines with flexible project management.

• End-to-End Service: From concept design to deployment, maintenance, and scaling.

• Dedicated Support: Post-launch support, system upgrades, and proactive optimization to keep your platform future-ready.

Partnering with Royex Technologies means creating a cutting-edge, luxurious, and successful online store that matches the caliber of platforms like Ounass.com.

Check our portfolio to see our previous works. Contact us via email at info@royex.net or call us at +971566027916 to get started with us.