Experiencing Declining Order Numbers on Your Ecommerce Site? Assess Its Performance with Our Handy Checklist
A decline in order numbers on your ecommerce site can be disheartening, especially when you have put a lot of effort into creating and managing your online store. Identifying the causes behind this slump and taking corrective measures to restore your site's performance is crucial. This comprehensive checklist can help you assess your ecommerce site's performance and identify areas for improvement.
Source: Statista
Source: Smart Insights
A handy checklist can help you assess your ecommerce site's performance
Website Performance and Speed
Slow-loading websites significantly contribute to high bounce rates and low conversion rates. To ensure a smooth shopping experience, verify the following aspects of your site:
- Page load times
- Mobile responsiveness
- Browser compatibility
- Image optimization
- Minification of CSS, JavaScript, and HTML files
Navigation and User Experience (UX)
A seamless and intuitive user experience is crucial in retaining customers and increasing conversions. Assess the following aspects:
- Easy-to-use and clear navigation
- Readable and well-structured content
- Consistent branding and design elements
- Proper use of white space
- Effective calls-to-action (CTAs)
Product Listings and Descriptions
An essential part of any ecommerce site is its product listings and descriptions. Ensure that your product pages are optimized with:
- Clear and high-quality images
- Accurate and informative product descriptions
- Comprehensive product specifications
- Simple and easy-to-use product filters
- Customer reviews and ratings
Search Functionality
Efficient search functionality is vital for helping customers find their desired products. Evaluate your site's search capabilities by checking:
- Search result accuracy
- Autocomplete suggestions
- Advanced search options and filters
- Mobile search functionality
Secure Payment and Checkout Process
A smooth and secure checkout process can significantly impact your conversion rates. Review your site's checkout process to ensure:
- Various payment options are available
- Trust indicators like SSL certificates and security badges are displayed
- Guest checkout option is available
- A clear summary of the order is provided
- Shipping and return policies are easily accessible
Customer Support and Communication
Excellent customer support can set your ecommerce site apart from the competition. Assess the quality of your customer service by considering:
- Availability of multiple communication channels (email, chat, phone)
- Response time and resolution rates
- Quality of support provided
- Proactive communication through email and push notifications
Partner with the Right Ecommerce Development Company
If your ecommerce site needs improvement in any of these areas, partnering with a reliable ecommerce development company like Royex Technologies can be instrumental in boosting your site's performance. With over a decade of experience and a team of 60+ developers, Royex Technologies- A Dubai-based e-commerce website development company, has successfully developed over 400+ ecommerce sites.
As an ISO-certified company, Royex Technologies is committed to delivering high-quality services and solutions tailored to your needs. Their team of experts specializes in various platforms such as Shopify, WooCommerce, Magento, and custom platforms like Okommerce. Get in touch with them at +971 45820203 or visit their website at to discuss your online store's requirements and explore their ecommerce development services.
Declining order numbers can indicate that your ecommerce site's performance needs attention. Using this checklist to evaluate your site's various aspects, you can identify areas for improvement and take necessary steps to enhance your online store's performance. With the support of a trusted ecommerce development partner like Royex Technologies, you can implement effective strategies to turn your site's performance around and experience growth in sales and customer satisfaction.