E-Commerce Innovation at GITEX 2025: 10 Startups That Can Inspire Your Next Online Business
E-commerce is no longer just about having an online store. At GITEX Global 2025, hundreds of startups showcased how artificial intelligence, data integration, and consumer-first design are reshaping online business models.
With 2,850 startups participating, e-commerce and retail-tech emerged as one of the largest categories, representing around 30% of all exhibitors. These companies are innovating in marketplaces, retail automation, and consumer apps — and their ideas can directly inspire SMEs and entrepreneurs in the UAE looking to launch their next online venture.
At Royex Technologies, we’ve built e-commerce platforms for more than a decade, supporting over 500 projects across Dubai and beyond. Here are 10 standout e-commerce startups from GITEX 2025 that can spark your next business idea.
1. Piyes.com (Morocco) – The Marketplace for Recycled Auto Parts
Piyes.com connects insurers, leasing companies, and garages with suppliers of recycled car parts.
👉 Why it’s inspiring: In the UAE, where automotive demand is massive, a similar marketplace could cut repair costs and promote sustainability, making it attractive for fleet operators and insurers.
2. Athena AI (Serbia) – Smarter Product Search
Athena AI replaces outdated keyword searches with semantic, visual, and voice-based discovery in e-commerce platforms.
👉 Why it’s inspiring: SMEs in the UAE can compete with giants like Noon and Amazon by offering AI-powered shopping experiences that keep customers engaged and increase conversions.
3. Bertix (Germany) – Autonomous E-Commerce Operations
Bertix automates returns, billing, and customer service using AI agents.
👉 Why it’s inspiring: Customer service is a pain point for SMEs. Automating these workflows helps small businesses save costs and deliver big-brand service quality.
4. FastTony (Poland) – AI Marketing Ecosystem for SMEs
FastTony offers a Salesforce-style platform with eight AI-powered apps for sales and marketing automation.
👉 Why it’s inspiring: UAE SMEs often struggle with digital marketing. FastTony’s model shows how AI can automatically run campaigns, retarget customers, and boost sales affordably.
5. Plugthink (Brazil) – Unified Data for Retailers
Plugthink integrates ERP, CRM, WhatsApp, and e-commerce data into one actionable AI-driven dashboard.
👉 Why it’s inspiring: Many SMEs in the UAE use fragmented systems. A unified data solution like this helps owners see the full picture, make better decisions, and scale faster.
6. Pragnakalp Techlabs (India) – AI Assistants for Retail
Pragnakalp provides chatbots, virtual assistants, and computer vision solutions to enhance customer experience.
👉 Why it’s inspiring: UAE e-commerce customers expect instant responses and personalization. SMEs could deploy these AI assistants to stay competitive without hiring large support teams.
7. ProvisCommerce.ai (Brazil) – Predictive Retail Commerce
This startup uses AI to analyze buying patterns and personalize recommendations for online shoppers.
👉 Why it’s inspiring: In the UAE’s competitive retail scene, personalization is key. A ProvisCommerce-style solution could increase average order value and customer loyalty.
8. Amperor (UAE) – Automotive Services Marketplace
Amperor built Efyx, a platform connecting car owners with garages and repair services, enhanced by AI for quality assurance.
👉 Why it’s inspiring: With one of the highest car ownership rates globally, the UAE needs trusted service marketplaces. This model can be extended to other service verticals like home repairs or personal care.
9. Avocapp (Morocco) – Legal and Service Management Platform
Although designed for legal practices, Avocapp shows how billing, document automation, and client management can be turned into SaaS marketplaces.
👉 Why it’s inspiring: UAE entrepreneurs could adapt this model for B2B marketplaces in accounting, legal, or consulting services — areas that SMEs often outsource.
10. Brainium IT (India) – Custom E-Commerce Apps
Brainium builds tailored mobile commerce platforms for SMEs with integrated AI features.
👉 Why it’s inspiring: Consumer apps are the next growth wave. For UAE entrepreneurs, this shows how niche-focused mobile apps (fashion, grocery, or wellness) can be launched with AI-first features.
Why These Ideas Will Work in the UAE
- Massive E-commerce Growth: The UAE’s e-commerce market is expected to surpass $17 billion by 2025, driven by mobile-first consumers.
- SME-Heavy Economy: With SMEs making up 94% of businesses, tools for automation, personalization, and marketplaces are in high demand.
- Tech-Savvy Consumers: Over 99% of UAE residents use smartphones, meaning mobile-first e-commerce apps have instant reach.
- Government Support: UAE actively encourages digital transformation and innovation with funding, free zones, and accelerator programs.
Final Word: From GITEX Inspiration to UAE Execution
These 10 startups from GITEX 2025 highlight how e-commerce is being reinvented with AI, automation, and consumer-first platforms. For UAE entrepreneurs, the lesson is clear:
- Marketplaces are still powerful when built around trust, niche focus, or sustainability.
- Retail-tech that automates customer service, billing, or marketing gives SMEs a competitive edge.
- Consumer apps with personalization are the new battleground for loyalty.
How Royex Technologies Can Help
At Royex Technologies, we specialize in building AI-powered e-commerce platforms and mobile apps. With over 500 projects completed, we understand how to localize global startup ideas for the UAE market.
- Marketplace Development: Multi-vendor platforms, escrow systems, vendor dashboards.
- Retail Automation: AI chatbots, predictive analytics, inventory management.
- Mobile E-Commerce Apps: Flutter-based apps with integrated payments and loyalty systems.
- SME Enablement: Affordable SaaS solutions to help small businesses scale.
Whether you want to launch a new marketplace, a retail-tech SaaS, or a niche consumer app, Royex can help turn your vision into a scalable UAE success story.
Royex at GITEX 2025 – Witness the Future of AI and Technology
GITEX 2025, one of the world’s largest and most influential tech events, is just around the corner, and Royex is excited to be part of this grand stage. As a leading technology solutions provider, we will be showcasing our latest innovations in AI, digital transformation, and cutting-edge software solutions designed to empower businesses across industries.
Attending GITEX gives you a unique opportunity to interact with our expert team, experience live demonstrations, and gain insights into how our solutions can solve real-world business challenges. Whether you’re interested in AI-driven applications, advanced web and mobile platforms, or enterprise-level digital strategies, Royex will have something tailored for you.
Don’t miss the chance to explore the future of technology with us at GITEX 2025. Join us, learn from our experts, and see how Royex continues to drive innovation and shape the digital landscape in the Middle East and beyond.
E-commerce startups at GITEX are rewriting the rules of online business. By taking inspiration from these innovators — and partnering with Royex — you can build the next big digital business in the UAE.