Development Cost Of A Meditation App Like Calm
Meditation apps are trending at the moment due to the overly stressed out modern lifestyle. If you want to develop a meditation app, and want to know how to do it, you’ve come to the right place.
In this article, we will discuss the development cost of a meditation app like Calm in Dubai. We chose Calm because it is the most popular meditation app in both the Google and Apple app store. Let Us know a bit about Calm first.
What is Calm?
Calm is one of the most popular meditation apps available on both the Google and Apple app store. Calm operates on a freemium model, with the free version providing limited functionality, with the premium, subscription based model providing full-fledged features.
Calm was founded by two British pioneers who decided that they could have a perfect way to overcome tension, sleeplessness, exhaustion and diminished productivity through their app.
What began as a basic library of nature calming sounds and guided mediation compilations has now become a multimillion dollar brand that turned out to be a global influencer that helps people lead happier lives.
Calm won the Apple App of the Year in 2017 and was the top meditation app in 2019 in terms of revenue and statistics.
Looking at the usage statistics, Calm has received over 60 million downloads to date, 2 million paid subscribers, and 1.7 million monthly active users. Calm has raised over $143 million capital so far. Currently, Calm is valued at over a billion dollars, making it the most successful app of its kind.
Calm also uses influencer marketing effectively. Celebrities are a huge part of Calm's strategy. LeBron James holds sessions on subjects such as "managing emotions" and "the mindset of a champion," while the listening feature of the app features exclusive songs from Moby, Ellie Goulding, and Sigur Rós. Matthew McConaughey, Harry Styles, Laura Dern, Kelly Rowland, and Scottie Pippen are few of the celebrities narrating bedtime tales. The app made its TV debut this year with a 10-episode HBO Max series named A World of Calm.
Calm’s main competitor in the market is Headspace, another meditation and sleep app that is dominating this industry. Headspace, co-founded by former Buddhist monk Andy Puddicombe and former marketing executive Richard Pierson in 2010. Headspace has over 65 million subscribers, $215 million in funding, and $320 million in estimated valuation.
Initially, Headspace had an advantage over Calm: it released earlier and had more initial funding, while Calm failed to pull in funds from sales and customers. But Calm steadily gained ground beginning in 2016, expanding its premium content with Sleep Stories and everyday meditations, and receiving major promotional boosts from celebrity narrators and fans. Funding flooded in, and in recorded revenue and app installs, Calm has since pulled forward.
How does Calm make its money
Calm, like other guided meditation apps, operates on a subscription-model. You can use the app for free, but for more advanced features, you need to acquire a subscription plan.
There are two subscription plans for Calm; a yearly subscription costing $69.99 and a lifetime subscription for $399.99. The paid subscription brings in extra features that free users don’t get.
This includes an original calm daily, exclusive music tracks, entire library of Sleep Stories, Calm masterclasses from experts, and access to all Calm body programs.
Apart from the subscription plans, Calm also makes money from brand deals and sponsors, ads, in-app purchases, etc.
Features required in a meditation app
There are some general features that must be present in a meditation app. We will discuss these features in this section. Basically, there will be two panels; admin panel and the user panel.
- Sign in
- Meditation program management
- User and session management
- Upload and manage audio/video for programs
- Analytics and reports
- Manage subscriptions, discounts, offers, promos
- User sign up/sign in
- Breathing exercises
- Sleep stories
- Video guides
- Audio guides
- Add favorite tracks
- Levels for meditation sessions (beginner, intermediate, advanced)
- Notifications and reminders
- Progress tracking
- Submit reviews and ratings
- Progress tracking
- Session customization
There are some other features that can be added to the app to enhance the user experience. Some of them are:
- AI integration for automated trainer assistance
- Gamification via leaderboards, achievements, etc
- Wearables integration
- Smart recommendations
- Real time analytics
- Loyalty program
- Download meditation tracks to device
Development cost of a mediation app like Calm
Development cost to make an app like Calm in Dubai lies between AED 35000 to AED 50000. We can make your app at a very much affordable price adjusting your budget. But if you have detailed requirements for your app, we can give you the exact figure about the app’s cost. Our expert mobile app developers in Dubai are committed to providing cost-effective mobile app solutions that generate more revenue for our clients.
That being said, there are some factors that influence the development cost of an app. This includes:
- Type and size of the app
- The platforms and devices
- Design of the app
- Features and functionalities of the app
- Size of the development team
- Degree of maintenance required
- Tools and technologies required in the development process
The advancement timetable for the sketched-out highlights along with the application will not take more than 8-12 weeks for an android, iOS application, or a website. If your goal is to create the next chart buster for an on-the-go food app, then call us today. Our expert team will listen to you and help your business create an outstanding and scalable on the go food app. Hire us for your dream on-demand mobile application now, by choosing us as your technology partner.
Royex Technologies has been in the business since 2013 and has competent team members who have been developing projects for more than 300 clients to date, all over the world. We’re one of the best mobile app developers in Dubai, you can check our website and portfolio to see our previous works. Contact us via email at firstname.lastname@example.org or call us on +971566027916 with your requirements, only then we can tell you the development cost precisely.
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.
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