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Business Intelligence in Mobile App Development

Business Intelligence is the process of analyzing and interpreting data in order to make better decisions. It’s a process to improve business operations, decision-making, and strategy. It is a set of tools, structures, and techniques to help organizations make better decisions. A company can use business intelligence to improve its mobile app development by ensuring they use the correct metrics for success. They can also use it to get feedback from the customers on what they need from the company to have a better experience with their product or service.

Business Intelligence in mobile app development refers to what users want, where they want it & when they want it. Mobile business intelligence provides a more sophisticated & individualized experience every day. In mobile app development, business intelligence can be used in two major ways- either the data can be to management, then used to improve the app’s administration and user experience, or the data is collected and processed by the mobile apps themselves and then used in real-time to adapt and customize the overall user experience.

A common example of mobile app-business intelligence is– a news app that automatically turns off notifications when the user is using a laptop or activates a vibration mood while reading important news. Also, a sports app that shows live football scores on your mobile home screen. With the advancement of business intelligence software, these are now a reality.

As business intelligence plays an integral role in smart decision-making on behalf of a company, product, or service, BI is now being adopted by more & more organizations to cope with this growth as well as the competitive world. In today’s blog, we will share some key advantages & aspects of business intelligence in mobile app development.


What Is Business Intelligence In Mobile App Development?

What Is Business Intelligence In Mobile App Development?

Mobile business intelligence offers the ability to analyze BI-related data on mobile devices, which supply dependable & reliable information at the right time to the right people. MBI software equips users with vital information and content, regardless of location and time. Optimizing traditional BI metrics, data & reports helps to showcase business reports, KPIs & different kinds of alerts & notifications. MBI offers an extra benefit to users by allowing them to make knowledgeable decisions in real time. Investopedia says, “Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores, and analyzes the data produced by a company’s activities.”

Due to the immense amount of smartphone users, there is tremendous pressure on enterprises to provide quick decision-making apps. As mobile apps are a great way to gather data from customers on the go, businesses need to analyse this data and use it wisely. With the introduction of mobile apps, companies are able to collect data on how their products are being used and react accordingly. This way they are able to provide a better customer experience, increase revenue and decrease costs. To stay even with the competitors, businesses are swiftly adapting MBI to empower the workforce, suppliers, vendors & customers.


Benefits of Business Intelligence in Mobile App Development

Benefits of Business Intelligence in Mobile App Development

Seamless Data Access

For decision-making, gathering different sorts of data is mandatory. It helps to analyze different workflows that further help to make smart decisions through the mobile app. BI is a system that provides access to all kinds of data in one place. It also helps to build dashboards and reports. It gives app developers a way to quickly see how their app is doing and what needs improvement. Mobile app integrated with BI software helps organizations review any kind of data analytics at any time. Hence it effects positively on the daily operations & output of your business. Also, enable companies to reach a goal in less amount of time.

Increase Productivity

As BI helps to access a wide range of analytics, so eventually, it enhances productivity as well as profitability. Using BI structure you can easily guarantee client satisfaction regularly. Also, businesses can get to review real-time data & make the decision-making processes easy in less time which ultimately results in enhanced productivity. With an integrated business intelligence system, your app can understand the user in a more comprehensive manner and adapt its functioning and processes that suit that user’s unique demands and needs. Besides, companies will be able to offer better service, and discounts in a lesser time.

Smart Decision Making

This is the ultimate reason why companies should leverage BI for mobile applications. Every company wants to make better decisions. This is why BI is so important. It can help you with data-driven decision-making, which is a crucial part of mobile app development. It also provides more accurate reporting and maintains a healthy customer relationship. With the help of BI, you will be able to take the right decisions for your business and make it more successful. For example, if you acknowledge that most of your app users are now looking for a specific brand of clothing, you can instantly take advantage of this and stock up on that specific product for on-time delivery.

Excellent Customer Satisfaction

Client satisfaction is the ultimate concern for all types of businesses. And with the help of MBI, you can guarantee almost 100 % customer satisfaction regularly. When you have a huge grab on a wide range of data & analytics, it becomes easier as a team to make a certain business decision. That eventually leads to stunning customer satisfaction towards your clients. This can be possible with an integrated BI system for your mobile applications. Hence, your customer becomes loyal when they get all their needs without delay and with the desired quality.

Boost Revenue

An increment in income & profit is the actual outcome of any smart & wise decision. Implementing a proper mobile business intelligence structure will help you to manage your analytics & resource in the best way and make your customer to invest more time & cash in your mobile application, which ultimately results in increased revenue. A fully satisfied client is the biggest asset and everything for your company, including improved profitability and revenue.


For any kind of query about mobile application development in Dubai, connect with us with your specific requirements.

Royex Technologies has been in the business since 2013 and has competent team members who have been developing projects for more than 300 clients worldwide. We specialize in responsive web development, mobile app development, CRM integration, AI solution for website & mobile applications, and many more. Check our website and portfolio to see our previous works. Contact us via email at or call us on +971566027916 with your requirements; only then we can tell you the development cost precisely.