9 Secret Techniques To Get Thousands of Downloads For Your App
These days, we have lots of options for mobile shopping, entertainment, health, productivity, money, and other services with almost 5 million applications accessible in the Apple App Store and Google Play Store. As the number of apps available on the market grows, it's more necessary than ever for small company owners and marketers to develop mobile app-specific marketing strategies.
It just takes a little traction for your app to get momentum for more users to discover and use it. So, how can you stand out in an increasingly competitive market with your app?
Here are some suggestions for increasing downloads and increasing engagement with your mobile app.
Choose an app icon that is well-designed
Visual cues influence consumer behavior. That implies your app icon shouldn't be a last-minute addition. Because your app's icon is the first thing a potential client sees when they visit an app store, make sure it's aesthetically attractive.
The icon you pick should be easily recognized and appealing to the eye. It should be a clear reflection of both your brand and the app's purpose. To put it another way, your icon should provide consumers a clear picture of what they'll get after they download and start your program.
Use in-app tracking to your advantage
The information you get from your current users may help you enhance your product and marketing strategies in order to boost app downloads and engagement.
You may gain a deeper understanding of your user’s behavior and preferences by using in-app tracking. Is your program being uninstalled at a particular point? How often and for how long does the average user log in? Are there any features that appear to be used more frequently than others? Is there anything in particular that you need to address in terms of usability?
Make app store optimization a top priority
Most marketers are familiar with search engine optimization (SEO), but app developers who want more downloads need to learn about app store optimization (ASO).
While the two are comparable, ASO is customized to enhance your app's exposure in the marketplace.
Keyword selection: Optimizing the keywords you use in your app's title and description is one of the most essential things you can do.
App category: Choose your categories thoughtfully and strategically when submitting your app to an app store. Make sure the category you choose is relevant to your app yet not overcrowded.
Downloads of your app: The number of individuals who download your app will have an impact on your overall rating.
Positive reviews: As your app receives more positive comments, it will be rated higher, which will automatically increase download numbers. Prompting in-app reviews at crucial points in the app's life cycle can assist increase those ratings.
Location: Consider where your target audience is situated and modify your app description accordingly. This might entail converting your app store description into a different language or choosing relevant and acceptable images for that location.
Create deep links for your app
Another approach to significantly boost app downloads is to provide deep links in your app that allow users to quickly jump into the mobile experience. This increases the visibility and accessibility of your mobile app to users regardless of the platform they discover you on. They can also assist you in tracking the statistics, enabling you to see where and how users interact with your app.
Analytical tools and attribution techniques can be used to track progress
You may make the most of your marketing efforts by monitoring and attributing downloads so you can learn about and invest in the most productive channels while making required modifications to the ones that aren't.
A mobile attribution tool allows you to link your app's installation to a certain ad type, target demographic, or platform, allowing you to enhance your marketing efforts.
Use social media to promote your business
Because there are over 3.5 billion social media users on the planet, it's critical to advertising your app on at least one of these sites.
The first step should be to determine who your target audience is. You could wish to market your app on LinkedIn or Twitter if your target audience is other businesses or industry experts. On the other hand, individual customers who have expressed interest in items or services comparable to yours can be found on Facebook and Instagram.
Then, to generate pre-launch excitement, increase brand recognition, or advertise new and enhanced features, you may use hashtagged social media campaigns.
Mobile-specific communication channel
Another approach is to connect with your existing consumers directly on their mobile devices. Whether it's in-app messaging or push notifications, mobile-specific channels let you reach out to your consumers with a customized message at precisely the right time.
Consider alerting them to a newly launched feature or prompting them with suggestions in a difficult-to-navigate section of the program. You may also utilize in-app messaging and push notifications to urge current users to share your app on social media, suggest a friend, or write feedback in the app store to help you promote it. These are excellent methods to keep users engaged and promote your software, ensuring that it receives the push it requires to go viral.
Consider retargeting your ads
One of the many advantages of having a separate website for your app is that you can utilize retargeting to target individuals who have visited your site but have not yet committed to a download. On Google, Facebook, and other websites that accept Google Advertisements, those on the fence will see ads informing them about your app.
People who view retargeting advertisements are up to 70% more likely to convert, and these ads have a click-through rate that is around ten times that of display ads.
Encourage feedback and reviews
Once a potential user discovers your app, they may require some persuasion to believe that your app is trustworthy and useful enough to download. This is when reviews come in handy.
More positive user comments can help your app get attention and enhance its ranks. Consumers prefer user reviews and other forms of word-of-mouth advertising to other forms of advertising. When users complete an activity or make a purchase in your app, encourage them to leave a review by sending them in-app messages or follow-up emails.
Royex Technologies, a leading Mobile App Development Company in Dubai, have certified developers who can bring reality to any of your ideas. We have experience developing over 300 projects for our clients in the GCC, including several mobile apps that have thousands of app downloads in the app store. So we have the expertise perfect for your mobile app requirements. To share your requirements, feel free to call us at +971566027916 or mail us at firstname.lastname@example.org, and we can send you a proposal based on your idea.
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.