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8 Ways To Optimize Your Ecommerce Product Pages
It has become challenging for companies to capture a large number of customers and even produce a respectable ROI, with several e-commerce websites getting on board. There are several online marketing strategies available from which putting the brand in front of people has become simple, but making sales is still the toughest job.
To a large degree, whether or not you are going to survive in the business relies on the products. This is why, for you, the product pages are crucial. The better the presentation, the greater the sales! We're here to come up with 8 strategies tried and tested to improve the product pages.
Check product page analytics
First of all, you need to analyze your product page to search for things that do not match what your customers need. Check if the product page loads quickly, attracts people, offers adequate detail, has a persuasive copy.
As a typical online shopper waits for a website to display for just 3-5 seconds, the product page should load sooner. If they fail to see your product during this period of time, they will automatically switch to the next Google listing page or the website of your competitor.
There are other essential items, such as the design of the website, the consistency of material, etc. In order to improve your product listing, a list of missed elements will help you determine what improvements need to be made.
Using the right images
If you are selling a ring, a close-up image would not satisfy the customer's needs. In order for the shopper to have an exact impression of its size, shape and overall design, you have to insert a photo of a woman wearing it. T
to showcase the product in the best way, you can use lots of photos or even demonstrative videos. At the same time , make sure that the photographs are optimized such that the scale of the picture does not impact the website's speed.
Enable social media sharing
Sometimes, people do need help from friends or family in order to decide whether or not to buy a particular item. If you give them an option to share it on social media, they will be able to show it to required people quickly and decide there and then.
It would help you reduce shopping cart abandonment as well. Though, it is not advisable to make them look giant on the screen as it might also distract users. Keep the buttons small and visible.
High resolution images with hover to zoom feature
Most eCommerce giants also have this particular feature that allows you to zoom images to get a closer and a better look . In order to zoom, users can simply hover over the pictures. If you are an online jewelry vendor, this feature is of considerable significance.
Generally, before buying necklaces, rings, bangles, etc., customers would want to see every single detail. Also, if you show them all upfront, the risks of trade and returns that disrupt both buyers and sellers will be decreased.
Comprehensive product information in description
In addition to your impressive product photos, 88 percent of online shoppers think that it is incredibly necessary to provide a simple and comprehensive product summary. Your product description must include the appropriate title, specifications, price, specifics of care and maintenance, material information, scale, capacity, etc.
What is essential to include depends largely on what sort of products you have. You need to use a friendly and engaging tone such that people feel connected when reading the same, and you have a positive influence on their minds.
Bear in mind the optimization considerations for search engines that enable you to use particular keywords in the text. Making use of simple templates, bullet points and headlines.
CTA stands for Call to Action. For your product listing, it is a must have. You must be mindful of its meaning. However, on several eCommerce blogs, we have noticed the use of fancy words as CTAs. Keeping CTAs clear and short can help even a regular and not quite experienced user to grasp what you are attempting to say.
In designing your product pages or campaigns, you place a lot of work, resources, resources, and budget, then throw a meaningless call to action at the end of it. A well-written call to action's briefness and directness would place the emphasis on what's relevant and eliminate any distractions.
Your invitation to action can be concise, but not too brief. The two most widely used CTAs are Buy Now and Add to Cart, but you may change them a little to make a difference, but don't engage in fancy terminology.
It is a very general preference of a shopper before making a purchase to check for variants for a particular product. If you want to incorporate some uniqueness to your products, on the basis of color , taste, etc., link some variants to it.
There are a lot of websites that use fancy color names that are not known by users and thus the conversion rate falls. Personality is clearly fantastic, but fair consistency should always come up with it.
Be upfront about the hidden cost to the customer that you are going to bill. Shoppers enjoy honesty all the time. Run on the idea of accountability, trustworthiness, full price data & shipping information.
You should inform the prospects that this unique item entails additional delivery costs, express shipping costs, VAT, etc. It's going to be upfront, it's only going to boost the appeal in the minds of the clients. They can know that you are trustworthy and that they are free of reliability of some sort.
Royex Technologies, based in Dubai, is an Ecommerce development company. We have developed and successfully delivered more than 300 projects to date for our clients in Dubai, UAE and other Middle East countries.
Our team consists of accomplished and highly skilled software architects, engineers and developers, who work together to provide you with the best services to achieve solid growth in the web solution market.
About the Author
Shams Mohammed works as a Digital Marketer for Royex Technologies. He has over 5 years of experience as digital marketer with special focus on lead generation and brand awareness. He has undertaken several projects and delivered them successfully and wishes to continue developing and growing as a successful Digital Marketer.