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5 Creative Ways To Lower Buyer Hesitation in Ecommerce
The E-commerce industry has witnessed immense growth & popularity in the last 2years because of the pandemic. In 202, the growth rate was near about 13.7%. But all popular thing comes with some challenges also. For e-commerce, cart abandonment or buyer hesitation is a big challenge as customers can find hundreds of sites for their desired product as an alternative. So, your e-commerce business has to stand out from the crowd. Trust plays an integral part in online business.
Buyer hesitation is a natural phenomenon that is not only specific to e-commerce. It is also present in brick-and-mortar stores, and many different factors can cause it. is a major reason for e-commerce sales to fail. It is a natural human reaction to uncertainty and can be triggered by factors such as price, product quality, or customer reviews.
Most e-commerce businesses face the problem of attracting many visitors but somehow fail to convert as customers. For instance, the customer might be waiting for a price drop, or they might need more time to make a decision. These hesitations have an impact on the conversion rate of sales.
There are ways to positively impact your audience's decision-making by minimizing their fears and worries. This article will mention five creative ways to lower buyer hesitation that should be addressed in your e-commerce store.
5 Ways To Overcome Buyer Hesitations
Emphasize on Reviews or Social Proof
Social proof or reviews are the testimonials of your e-commerce site. Reviews and social proof are the most important factors that influence buyers. They have the power to make or break a sale. It is important for sellers to use reviews and social proof as selling points in their marketing campaigns. It makes your website more trustworthy for the consumer to make purchase decisions. According to research, 38% think social proofs are important when deciding what items to buy. When your previous customers speak about the product on your behalf, it automatically carries weight. Social proof comes in different categories- most common: testimonials, case studies, and reviews.
Online transactional security is the most crucial aspect every site owner needs to ensure for their web visitors. It is one of the main factors that buyers consider before purchasing. The lack of transparency in transactions can be a huge turn-off for potential buyers. Companies must ensure that they provide their customers with all the information they need to feel safe and secure during their transactions. Companies should also provide their customers with a secure platform where they can make purchases without any worries. An easy way to do this is by using SSL certificates, which encrypt data and keep it safe from third parties. Also, you can leverage a multi-factor authentication process, updated antivirus program, set up a strong firewall system & maintain regular security checkups.
Active Social Presence
Social media is a powerful platform for brands to showcase their product & service. So having a strong & active social media presence helps customers conveniently know about your brands. People are likelier to buy from brands they follow on social media or know and trust. The more active you are on social media, the more people will see your posts and feel inclined to buy from you. This also helps with customer service, allowing people to ask questions about your products or services before making a purchase decision.
Flexible Return Policy
Return policies are an important aspect of e-commerce. While online shopping, one disadvantage is that people can’t see the product in person before purchasing. A flexible return policy is a great way to avoid this barrier for your consumer & make them feel more confident about their purchased product. The idea of being able to return an item without any questions or hassle is appealing to many potential customers. A well-planned & flexible return policy is an effective way to lower buyer hesitation and increase customer satisfaction. For example, some retailers provide free returns for up to 30 days and full refunds with no questions. This reduces the customer's anxiety, who may be worried about buying something they won't like or need.
Well Described Product Page
An exceptional product page is a great way to increase conversion or sales. A well-detailed & designed product page help consumer explore their desired product conveniently. So, it needs to be clear and concise and provide all the information about the product. There is no magic formula for what makes an excellent product page, but some key components must be present for it to be effective. A product page's two most important parts are the title and description. The title should be catchy and descriptive, while the description should contain all of the necessary information about the product that is not included in other places like images or videos.
So, we have come to the conclusion that maintaining a healthy customer relationship is all about building trust with your consumer. The first purchase from a new customer is always a hard decision & only transparency of your brands towards the customer can solve these buyer hesitation issues.
Royex Technologies is a leading E-Commerce website development company in Dubai. If you plan to design/redesign your website or launch an e-commerce platform, our 24*7 technical teams will give you design and development support. Let Royex’s web development team help develop your e-commerce store to drive more qualified visitors to your site and convert those visitors into leads and sales.
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