15 Proven Ways to Attract Visitors to a Website
You probably already know that SEO is critical to generating traffic to a website. Depending solely on SEO isn’t a good idea. An all-out effort incorporating every available channel is the best strategy to follow to get significant visitors to a new website. You’re more likely to get high-quality website traffic from diverse sources. That’s the reason you must leverage resources across all formats and platforms to help visitors discover your websites. Don’t worry even if you are a newbie, the following guide will help you increase your web traffic.
You shouldn't create a website without proper strategic plans concerning every aspect of the business. If your business entirely depends on the web, the number of visitors and conversions will determine the success of your venture. Keep the following in mind while aiming to get more traffic to your new website.
Paid Ads & Marketing Campaigns
Managing paid ads across different social media platforms and search engines is a costly way to get traffic. You can run paid marketing campaigns if it’s affordable for you. Consider the demographics of your target audience before running ads. Target keywords that show strong commercial intent. Conduct extensive research beforehand so that you can attract the right visitors who may turn into customers. Facebook ads, Pinterest ads, Instagram ads, and Google ads are the most effective forms of paid advertising campaigns.
Social Media Engagement
With the growing numbers of social networking site users, it’s crucial for your business to make a strong presence on social media platforms like Facebook. Twitter, Instagram, and more. Create a complete profile comprising all relevant information. Write engaging captions associated with proper hashtags and high-quality visuals. The initial social media engagement needs support from your friends and family. Invite them to like your business profile and request them to share your content. Make use of Reddit and other forums and subforums.
Blogs & Copies
Add a blog section to your website. Helpful and informative blogs can attract a substantial amount of traffic through organic search engine listings. Write guest blogs and invite other people to write blogs for you. Blogger outreach is an effective way to build on visitor numbers. You can also include affiliate marketing, including product reviews and client testimonials to get more traffic.
Contests, Giveaways, Discounts & Offers
Giveaways and contests can efficiently increase social media engagement. They play a pivotal role in creating brand awareness and attracting new customers. Most users share a promotional post immediately to participate in contests and giveaways. Thus, they reach out to other interested people and encourage them to take part in the contest too. But, you need to offer exciting prizes to get such type of traffic.
Rewards, points, discounts, and offers also can drive traffic to your website. People like to get incentives and in exchange, they’ll willingly promote your business, products, or services. But if you keep offering special discounts all around the year, that will make no sense of scarcity. I recommend you offer time-sensitive promotional offers and reach out to your target audience so that visitors feel urged to grab the offers as soon as possible.
YouTube and IGTV are two major channels through which you can educate and entertain your visitors. YouTube deserves special attention since it is the second most popular website in the world. Publish inspirational videos, educational content, and entertaining elements on video broadcasting platforms to inform, engage, and entertain your prospective customers.
Implementing the best SEO practices on your website has no alternative. The first step is to choose relevant keywords including long-tail and semantic keywords. Then optimize your well-written content with proper meta titles, meta descriptions, pictures, URLs, keyword placements, inbound and outbound links. You can use enterprise ecommerce solutions to perform SEO activities conveniently.
You won’t be able to attract visitors without integrating high-quality UI and UX designs into your website. Even if people visit your site somehow, they’ll not proceed to make a purchase from your website if it’s not well-optimized in terms of design and load speed. That's why it's important to build a website that comes with a visually pleasing layout and is responsive to all devices. Nowadays, every ecommerce website platform is mobile responsive.
Email Marketing & Referral Traffic
Email marketing, subscription emails, newsletters, etc are a few effective ways to reach out to visitors. Focus on generating valuable leads to make the best use of your email marketing activities. The right kind of email may convert a lead to a customer. Besides, you can get traffic from your existing customers by incentivizing them to refer a friend. Referrals are very effective as people tend to believe their acquaintances more than they believe various marketing materials.
You never know which content will go viral. Sometimes, you can play gamble with luck and opt for viral content marketing. Usually, viral content deals with people's ethical appeal, emotions, relatedness, and entertainment. If you can hit your visitors in the right area you may end up having 1M views within a few days. Don’t forget to add attractive visuals to your content to increase its chances to go viral.
Google My Business Listing
Enlist your business details in Google My Business and other online directories. This will help you manage your online presence especially across Google Maps and other search engines. It also tells of the authenticity of your business. You will get more traffic as most people click on the websites given on online directories and Google listings.
LinkedIn, Quora & Medium
LinkedIn has been transformed into a publishing platform from just a professional networking site. You can post about your business on LinkedIn. Medium is a hub for bloggers all over the world. You can even join their partnership program by publishing high-quality articles. Quora is a Q&A platform open for everyone. If you use these platforms to the fullest of their potential, your web traffic will surely get a significant boost.
A landing page is specifically designed to drive traffic to a website. Landing pages are mainly used in digital marketing campaigns as a part of lead generation. Landing pages are usually free from distraction and consist of a form with a clear call to action. This persuades visitors to proceed further, submit the form, and turn into leads.
You can cash in on people’s fame to drive more traffic to your website. Influencer marketing works best for social media sites, specifically Instagram. Make no mistake to choose the right influencer who is related to your niche and can bring you positive results. A successful influencer marketing campaign can provide you with a big number of visitors deriving from the fans and followers of the influencer.
Competitors’ Traffic Analysis
Check on the strategies of your competitors to come up with better plans. You need to outperform your competitors to rank on the first page of search results. Find out what they’re doing right and wrong. Take their success and failure as a case study and work upon that. Try to figure out their sources of traffic and reach out to these sources to acquire more traffic for your website.
You will never understand whether your strategies are succeeding or not without analyzing the end results. Keep a timely track of the analytics data and measure your success. Analytics data can help you find out visitors’ demographics and identify the most popular posts and pages that generate the lion's share of traffic. These metrics will help you realize user behavior and take necessary action to influence visitors to act in your favor. After analyzing your website traffic, you should implement content and design strategies to get more visitors.
Now that you know the best ways to get traffic to a new website, it's your turn to employ these strategies to your advantage. Remember, more visitors does not mean more customers. You need to do a lot more to increase conversions. Only paying customers will benefit you, so emphasize the need of converting visitors into customers.
Royex, the leading website design company in Dubai can help you create effective and eye-catching websites that will increase your business image and give your business a high conversion ratio.
About the Author
Md. Tanvir Faisal
Md. Tanvir Faisal is a Content Creator at Royex Technologies with 3 years plus experience in Content Writing, Copywriting, Proofreading, and Editing. He emphasizes writing content that draws social media attention and enhances search engine visibility. To date, he has successfully developed useful content for many websites across all formats.