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9 Common Mobile Experiences Myths might Affect Your App
14 May 2018

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9 Common Mobile Experiences Myths might Affect Your App

You will surely agree with us that an app is completely a mobile solution. If this mobile app is  executed correctly, your small business will see a significant increase in revenue and customer engagement. As a mobile developer, you have definitely have dream of create more and more best app and get them more downloaded by millions of users as well as more reviews on the app.

A report shows that the number of mobile phone users in the world is expected to pass the five billion mark by 2019. So to say, mobile is making an extremely valuable medium for app developers. At the same time, you can find that numerous myths still surround mobile app development which prevents mobile teams from creating excellent user experience.

Here we will discuss about 9 common mobile experiences myth.

1. Mobile users are always on the run

When you will think of mobile users, it is so much natural to make a stereotypical image of a person who always rushed. It might be true for so many times. Lets give you an example, when we are going to the work and play with our phones while waiting for the train. Sometimes it is incorrect to assume that most of interactions with mobile apps happen in such circumstances.

Google conducted a multi-screen word study showing that 60% of mobile phone usage takes place at home. According to another study of mobile usage are from 6:00 pm till 10:00 pm. So instead of thinking of mobile users as people running to catch the train with their mobile phones, should we should think of people who use mobile apps mostly at home? No. We should analyse our target audience behavior to understand how users prefer to interact with our apps and design our products to satisfy the needs.

2. Mobile apps are isolated experiences

It is said that mobile apps are stand-alone experiences and don’t need to be integrated with other channels. Many developers believe it. Actually, mobile is just part of a bigger picture in which other types of devices such as desktops, tablets, smartwatches etc. are mediums through delivered the experience. Every users should be permitted to switch to a different medium and continue the journey.

According to Appticles, 37% of users do research on mobile but switch to desktop to complete a purchase.  So that if you are thinking to design an e-commerce app, every mobile users should be able to switch to their desktop or laptop to continue the journey.

When it comes to creating a user journey, the ultimate goal is to create a seamless experience across all devices.

3. Native apps are better than hybrid apps

One of the first things app developers do even before beginning app development is choosing what type of the app they want to build; whether it will be a hybrid or a native mobile app. These two differences are significant. The Native apps are mobile apps which is designed specifically for the mobile platform (Android or iOS), while hybrid apps are web-based apps that basically web services that users run in their browser. It is believed by so many developers that native apps are always better in terms of delivering optimal user experience. In reality, modern hybrid apps can demonstrate excellent performance, they allow creating powerful mobile apps. Hybrid apps don’t require product team to spend extra time on building a separate app for each mobile platform.

So when it comes at a point to select native vs. hybrid app, it’s crucial to weigh pros and cons of both approaches and choose the one that better fits product strategy.

4. People don't scroll

While this experience myth is less popular today, still many product teams believe that they should put the most important content ‘above the fold.’ In reality, the fold doesn’t exist anymore. People do scroll and they do it naturally. And when it comes to mobile, mobile users are total scrollers — scrolling is second the most popular interaction after the taping. 

5. Users are always connected to the internet

Products in emerging markets have to be able to perform over slow or intermittent connectivity. If you plan to design, make sure your product works when it isn’t connected to the Internet at all (allow caching of data) and optimize your product for fast loading.

6. Prototyping is an extra step in product development

For many product teams, it is possible to skip wireframing/prototyping phase and jump straight to coding. Mobile app development is a complex activity which requires focussing on different aspects of design - information architecture, visual design, interaction design, etc. If you think you can consider all possible product requirements without prototyping, that’s almost impossible. A tangible design is needed to play with it and to understand how it works. This happens only when you focus on prototyping your solutions.

7. Mobile users need fewer features than desktop users

It is clear that the experience might be different from the one we have on our desktops. Designing for mobile has certain restrictions, mainly because of screen real estate limitations. Designers should strive to reduce the complexity of interaction with a product and create a more focused experience. But this doesn’t mean that this should be achieved by removing some parts of the product. It is not true that mobile users need fewer features simply because they use a product on mobile. The number of features depends on the nature of your product. It’s crucial to analyze user interactions to figure out what features our users really need.

8. The more the features you add to your app, the better it will be

If you think that more features means more value , that is actually a very dangerous misconception. Putting too many features in your product not only increases the time-to-market, it also affects user experience. It’s hard to deliver plenty of complexity without compromising the user experience. It’s possible to prevent feature creep by doing user research. User research helps you to distinguish between users needs and wants, and helps you better prioritise feature requests.

9. Testing can be postponed until the market release

Last stage of every app is testing which is actually a time-consuming activity. It might be tempting to postpone it until the time when your app will be available for the real users. You should be careful to make no mistakes on your mobile app. It is not possible to test your products. So remind it in your mind every time. It will be your mistake if you think that users will be happy to test your app and report all issues. Users always try to find the weak point of yours. So make sure to avoid all the mistakes. First, users will be frustrated by a negative experience, and this will increase bounce rate. Second, it’ll be hard to rework some parts of your product because it’ll require design and development effort. It’s much better to start testing as soon as you got a first interactive prototype.

Don't let myths confuse you! When it comes to mobile, it’s vital to think about the overall user experience and design for your users. 

Royex is one of the leading mobile apps development company in Dubai, We create highly performance Android and iOS apps for startups and enterprise clients. We build the kind of apps that people like to talk about and they use the app again and again. Mobile App UI designs can be as changeable and a complicated as the user wants it to be. We will always endeavor to innovate fresh ideas in mobile apps interface design. If you want your own mobile app, please feel free to contact with us at info@royex.net or call us at +971-56-6027916

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